FREE REPORT: 9 Most Important SEO Tips | Trends and Hacks You Need to Know in 2022
Are SEO Tips and Hacks even important for you? Well, according to most experts, Google changes its search algorithm 500 to 600 times per year. In 2020 alone, Google made 4,500 changes to its algorithm. This figure includes updates to its ranking system, user interface, and other features. There are over 149 confirmed updates that Google has made to its algorithm from 2000 to date. What this shows is how frequently we have to relearn SEO. It is a game which can be changed at any moment — but once you do your homework, you’ll be ok. In all our years of experience as a digital marketing agency, Dgazelle Digital has seen clearly that SEO trends repeat themselves over and over again. However, while most of these changes don’t significantly change the SEO landscape, some updates are significant- which is why In this report we’ll provide you with a summary of the most important and simple SEO tips, SEO trends, and hacks you need to know in 2022. Here’s what we will cover… Top 5 SEO Trends for 2022 Top 5 Tips to greatly optimize your SEO in 2022 Conclusion Is SEO Still Relevant in 2020? SEO is still relevant in 2022 because it helps businesses to get higher search engine rankings. However, the game has changed. The past five years have seen an explosion in technology that has made it easier than ever for small businesses to get their message out there and reach potential customers. However, with this change also comes a lot more competition. In order to be successful in today’s market, you need a strategy that is both effective and scalable. If you want to succeed in the future, you need to develop a strategy that can handle whatever comes your way. Just keep reading to discover SEO tips and also, find out how SEO has changed over the last decade and what this means for your business in 2022. Top 5 SEO Trends for 2022 The individual who understands the future will always win in the market or any other place. This holds true for SEO (search engine optimization) as well. Hence, it is imperative that you stay updated with the SEO trends so that you can be ahead of your competitors. Here they are: 1. SEO is no longer just about keywords and links – it’s about user experience- This is not to say that keywords and links are dead, However, standing alone, they’re certainly not as effective as they were before (Google rankings are less susceptible to manipulation). Once upon a time, SEO was all about ranking for specific keywords and links. However, Since Google began using machine learning, SEO continues to evolve and more digital power flows to the user- Now, SEO is focused on providing a one-of-a-kind user experience. Digital marketers and content developers should know how to develop great content that will be rich and relevant to users. 2. The rise of various search methods- With the various technical developments like the emergence of artificial intelligence, virtual reality, IoT technology, and other emerging technologies, the SEO industry seems to have a full-throttle revolution. These innovations have brought about the rise in various search methods, especially voice searches and visual searches. Voice assistants like Siri, Alexa, Cortana, and Google assistant now rake over 2.8 billion activations. Visual searches allow users to take photos of images to search for. This development will bring a great opportunity for page optimization for those websites that are visual-heavy. You can check our post on how to maximize your content for voice searches 3. Mobile-First Indexing is Now Standard– Mobile-first indexing is now commonplace. Google announced in January 2016 that it would be launching mobile-first indexing in the near future, providing a warning on all desktop searches and announcing internally at Google that they would no longer be testing or hinting when mobile-first would launch. The reason for this shift is that users are increasingly accessing the internet through their phones. As a result, if Google is unable to send search queries to websites that are not optimized for mobile devices, it risks losing a significant amount of user engagement and usage, which is bad news for them. If you don’t want to miss out on the SEO opportunity in 2022, it is critical you build your sites with today’s technologies. Check us to get a great Mobile-Friendly website, so you do not miss out on the trend. 4. The rise of AI-Generated content- AI has been changing the online world for a while now, from personal assistants to self-driving vehicles; we can say that AI has come quite far from the days of science fiction. The world of content is not an exception; in fact, it’s already happening. You can now use AI tools to generate great user-friendly content. AI technology has gotten so good at copying human speech patterns and writing styles that it can now generate content that is indistinguishable from the human-written text. These AI programs will be able to generate content based on keywords and search terms you input, as well as images and videos they might want to include. This trend is bound to become mainstream very soon. More companies will start using AI to generate content such as articles and blog posts, which means more opportunities for SEO experts since they will then have to optimize those pieces of content just like they would do with human-written articles. 5. The Use of More Structured Data and Rich Snippets- Although it is not a new trend, the use of more-structured data and rich snippets keeps growing every year. Google Search Console already provides reports on structured data items, and with the recent introduction of BERT (Bidirectional Encoder Representations from Transformers), it’s likely that this will become even more important. Why? Because they help search engines understand how your website is structured and what each page is about. More specifically, schemas enable you to markup your pages in ways that are specific
