7 Most Important Social Media Trends to Follow in 2022
Social media is a major part of our lives. It has become a part of everything we do. The internet is made up of many platforms. However, there are many changes happening in these platforms as well. New features have been added to make them even more convenient than before. To help you connect better with your audience, here are some interesting Social media trends that you may not be aware of: Social Media is still as Important One of the most effective marketing tools available today is social media. It is unprecedented to be able to connect with people on a personal level and engage with them in a way that is more engaging than traditional marketing methods. However, as social media platforms grow and evolve, so do the challenges that businesses face when attempting to leverage this technology. One of the most pressing issues confronting social media marketing professionals today is the abundance of content, particularly on Instagram. As a result, consumers now have greater access to information than ever before via social media channels. What’s the good news? There are numerous trends to look forward to in 2022 that will assist us in weathering these growing pains while getting better results from our social media efforts. What are the social media trends for 2022? The following are some trends you should utilize for Creating great content in your social media strategy in 2022. 1. Video Content still Rules: One of the most significant changes in digital marketing strategy is video marketing. In fact, more than 80% of marketers use video content to increase sales and engagement on social media channels. Steve Chen, Chad Hurley, and Jawed Karim, three former PayPal employees, founded YouTube in 2005. Since then, the site has been a game changer for online video distribution and advertising. YouTube remains the most popular online video content viewing platform, with 96 percent of users accessing it via desktop or laptop. People are increasingly turning to mobile devices to watch videos, which is where Facebook comes in. Video is the most engaging type of content on social media platforms because it allows people to create their own story and have it shareable. It also helps you build your brand by drawing attention to yourself and your business. If you’re not already using video for your business, then you should think about starting today! 2. Brands are Expected to Go Live More Often Brands are expected to go live on their social media channels more frequently. They’ll want to be able to respond quickly and keep their customers engaged all day. The idea is that by doing so, they can continue to grow their audience and gain their loyalty. As many as 84% of brands said they plan to go live at least once every week in 2022, up from just under 80% who said the same thing last year. This represents an increase of about 4 percentage points from Bloomberg’s 2019 Future of Business report. Brands are expected to go live more often. They’re going to be sharing content across multiple platforms, including their owned and operated sites, social media channels and email newsletters. 3. Social Media and Artificial Intelligence The two most important trends shaping the social media landscape are social media and artificial intelligence. It is also important to note that these two trends are intertwined, which means they will have a large impact on each other. In 2022, Facebook and Instagram will continue to dominate social media, but new entrants will include Youku Tudou (China), LINE (Japan), and TikTok (Singapore). For years, Facebook has dominated the US market, but its dominance is beginning to wane as it faces competition from other platforms. AI (artificial intelligence) will continue to be an important trend for marketers who want to reach out to potential customers on a more personal level. AI applications are now being used in marketing campaigns by companies such as Google to identify trends, predict future sales, and inform employees’ decision-making processes. A.I will help automate tasks like content creation and curation, which will free up time for other tasks like security checks. 4. Social Media Influencers Will Not Lose Their Popularity Social media influencers continue to dominate social media platforms. They can reach more people than ever before, and they continue to use social media to share their content with their followers. This means that the top 10% of influencers will remain the most popular for a long time to come. However, with the rise of influencer marketing, smaller brands now have access to this type of content. This means that anyone who wants to attract their target audience can begin using influencer marketing right away, rather than waiting until they have enough money to spend on advertising. In 2022, social media influencers will continue to be the most popular people on Instagram and Twitter since these platforms are still very relevant and useful for people who want to share their thoughts and experiences with other users. 5. Smaller Social Networks Will Grow Facebook dominated the last decade, but as the social network has grown, it has lost some of its enchantment. Facebook’s user growth has slowed, and smaller social networks such as Snapchat and Instagram have taken its place. These networks are appealing not only because of their sheer size, but also because of their ability to foster more intimate connections between users. Snapchat allows you to send photos, videos, and text messages that vanish after 10 seconds. Instagram allows you to post photos and videos that are deleted after 24 hours. Although these smaller networks have smaller audiences than Facebook, they can provide a more personalized experience for each user. Users can only see people they have chosen to follow, so there are fewer distractions than with larger social networks where everyone is connected. 6. Augmented Reality Is the Next Big Thing Augmented reality (AR) is sweeping the globe. When you’re not looking at the world with your own eyes,
Marketing Strategy- Do you really need one? Find Out Now
Marketing strategy is often misunderstood. It’s a term that is thrown around and used by people to mean a lot of different things. In this article, I’m going to talk about what marketing strategy is and what it isn’t. You see, not all businesses will require the services of a professional when it comes to marketing strategy . . . So why spend money on a marketing strategy, do you even need one? What is a marketing strategy? A marketing strategy is a set of business decisions that align your goals and how you market with the actual processes and tactics you use to accomplish those goals. In simple terms, a thorough marketing strategy can make all your marketing efforts more consistent and effective as it will help you to move forward with the same plan year after year. Why you need a good marketing strategy? A good marketing strategy will help you: decide what your business is about, what it stands for and who it’s for (your audience) decide how you’re going to market your product or service decide what goals you have set yourself and how much progress has been made towards them so far decide how much money you need to make and how much time it will take to make it (marketing costs money) decide how much of your time should be spent on different activities e.g. social media or email marketing What are the types of marketing strategies? Marketing strategies are used to meet the needs and wants of consumers. Marketing is all about building brand awareness, increasing sales, and creating new customers. There are different kinds of marketing strategies that companies use to meet these goals. Direct marketing: This type of marketing strategy involves sending out direct mailers or email messages to potential customers who have shown interest in your product or service. List building: This is another form of direct marketing strategy. It involves collecting names and addresses from people who have already expressed interest in your product or service and then contacting them through mailings or phone calls to promote the sale of your product or service. guerrilla marketing: This is a more creative form of direct marketing effort that uses various tactics like door-to-door canvassing, leaflets, stickers on vehicles etc., to create awareness about your product or service among consumers. What are the areas of an Effective Marketing Strategy? 1.Market research and analysis: Market research This is the first step in a successful marketing strategy. It involves conducting market research to determine what people want from your product or service. Market research may include surveys, focus groups and interviews. You can also find out about competitors’ products and services by searching the Internet or attending trade shows or conferences. The key to an effective marketing strategy is knowing your customers — their demographics, lifestyles, interests and needs. You’ll need to know how they feel about your competitors’ products and services before you can develop a plan that will appeal to them. Market segmentation: Once you know who your target customers are and what they need from you, it’s time to create specific marketing messages aimed at different segments of the population. This can be done through qualitative methods such as segmentation analysis which seeks to identify different types of people within an audience (e.g., high income earners vs. other individuals within this group), or quantitative methods such as statistical models that use large amounts of data (e.g., census data) to estimate demographic characteristics for subgroups within larger populations. 2. Brand building: Brand building is the process of creating a unique brand identity for your company that will help distinguish you from your competitors. The process includes developing an integrated marketing strategy, creating a brand name, establishing your strategy and then implementing it. Brand Building Process The brand building process begins with a thorough understanding of your business objectives. After determining what you want to achieve in your marketplace, determine how you can reach those goals. See how you can grow your brand with Storytelling Brand Identity The first step in brand building is to develop a brand identity that represents you and your product or service. This can be done through branding guidelines, logo design, taglines and other visual elements that represent your company’s image. Brand Name Once you have developed your brand identity, it’s time to identify the name(s) that will help differentiate you from other suppliers or competitors in the marketplace. Trademark laws govern this aspect of branding; however, many companies use names that are well known in their industry. Brand awareness This refers to the level of recognition a brand enjoys in the marketplace. Brand awareness can be increased by using advertising and promotion channels such as social media, PR and word-of-mouth marketing. Consumers become more familiar with your brand when they see it on TV or hear about it from friends or family members who have used it before. Brand loyalty Brand loyalty refers to consumers’ continued patronage of a product or service over time. This type of loyalty is important because customers are less likely to switch brands if they feel that their old one has given them enough value for their money. 3. Product development: Product development is the first stage in a successful marketing strategy. The product that you choose to market will determine your success or failure as an entrepreneur. Product development is one of the most important aspects of a business, especially if you want to make money selling your products. If you don’t have a good product, no matter how hard you work at marketing, people will not buy from you. The main purpose of product development is to create something that consumers want and will pay for. This process can be broken down into several steps: 1) Define the problem that you are trying to solve for your customers 2) Identify what features and benefits your product must have in order for it to meet their needs 3) Create
9 Sure Ways to Drive High-Quality Traffic to Your Website in 2022- Dgazelle
Website traffic is the primary metric for determining the success of your website. It is an important metric for tracking visitor interest, measuring content consumption, calculating conversion rates, and generally improving your online visibility. Talking about traffic, the most important thing is to drive high-quality traffic, which can lead to higher conversion rates and more sign-ups. I am going to share with you 9 sure ways to drive quality traffic to your website in 2022. The list is open for discussion; feel free to share your opinion in the comment section below. Table of Contents What Is Quality Traffic? Why it is becoming more difficult to drive high-quality Traffic to your website? Different Types of traffic available online 9 Ways to drive high-quality traffic to your website in 2022 Summary What Is Quality Traffic? Quality traffic refers to visitors who are genuinely interested in what you have to offer. When people come to your website through organic searches, paid ads, or social, they should be willing to engage with your products and/or services. A visitor who clicks on an ad just because they were bored or wanted something to do isn’t a high-quality visitor. Those are the people who will not engage with your website in any way – they won’t become customers and won’t even bother clicking on the links on your page. Why it is becoming more difficult to drive quality Traffic to your website? One of the biggest challenges you will face in your business is driving high-quality traffic to your website. One of the reasons it is becoming more difficult to drive high-quality traffic to your website is because of the increasing number of websites that are being launched each day. Websites are an essential requirement for every business these days. Whether you are offering a product or service, having a website can help you reach more customers across multiple channels. A website can help you provide information about your company’s products and services, educate your customers, as well as enable them to make a purchase online. Another reason it has become increasingly difficult to drive high-quality traffic to your website is that more businesses are adopting digital marketing strategies. Therefore, you need to find a way to make your business stand out from the crowd. It is 2022 and the conventional methods of driving traffic such as SEO, PPC, and social media marketing are losing their efficacy in driving quality traffic. Different Types of traffic available online Understanding traffic is the most important aspect of any business as a business owner. Russell Brunson, a digital marketing expert, explains in his book ‘Traffic Secrets’ that there are three types of traffic available to websites. Russell also discusses the three types of traffic in this video, which are as follows: • Traffic that you do not control; • Traffic that you can control but do not own; and • Traffic that you do own. Traffic that you do not control The traffic you don’t control is traffic or audiences not on your email list or who don’t follow you on social media. They are people who learned about your presence through other means, such as word of mouth, social media, and other blogs or websites. Traffic that you can control but do not own This is the type of traffic you get when you run ads, whether they are Google Ads, Facebook Ads, or promotions on other platforms. In this case, the companies own the traffic, not you. You are simply leveraging their data to generate traffic, but you have control over who you target and how much traffic you generate by spending more or less. Traffic that you own Simply put, the traffic you own is the best kind of traffic; these are people on your email list, followers, customers, and so on. These are your devoted customers; they believe in and rely on your products and services. How is website traffic quality measured? The quality of website traffic is measured by many different factors, including: Visits per day (VPD) – This measures how many times a visitor visits a site per day. A high VPD value is a good indicator of the quality of your website’s traffic. Time on site (TOS) – This measures how long visitors spend viewing your content. A high TOS value is an indication that your content is engaging and useful to users. Page views – This measure tells you how many times a user has viewed each page on your site. A high page view count is an indication that your site has an active audience and that users are interested in what you have to offer. Engagement rate – This number indicates how long users spend on your site once they arrive there, compared with other sites in the same category. The higher the engagement percentage, the better! 9 Ways to drive high-quality traffic to your website in 2022 1. Optimize Your Website for Search Engines (SEO) Search engines like Google help us find information online. There’s no point in having a beautiful website if people can’t find it through Google. That’s why search engine optimization (SEO) is so important. Google wants to provide the best possible search results for its users, so it uses an algorithm to determine which websites come up first in search results. SEO is the process of making your website easier for these algorithms to understand and rank highly in results. The more optimized your site is for search engines, the higher you’ll rank in search results and then you can drive more high-quality traffic to your website. Check out our post on 9 Most Important SEO Trends | Tips and Hacks You Need to Know in 2022 2. Optimize your page titles, page descriptions, and URL Another very important way to drive quality traffic to your website in 2022 is by optimizing your page titles, page descriptions, and URL. Page titles are the clickable blue links you see on a Google search
