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7 Surprising Marketing Strategies You Need to Try Today

Marketing Strategy

With the rapid growth of technology and the always shifting needs of consumers, marketers must devise practical strategies to effectively market and sell their goods and services.

A factor that is frequently disregarded in addition to strategy formulation is selecting effective marketing instruments that may produce quantifiable outcomes.

Your target audience’s needs and the products you wish to sell them are the only factors that should guide your choice of marketing approach. Here are seven popular approaches or platforms that will be popular in the upcoming year:

Video Promotion (Short-Form Contents)

Today’s marketers struggle with short attention spans, and when you consider the big picture, this is contributing to the poor performance of their current digital strategy.

They can, however, swing the balance to their advantage. However, the issue remains: How can marketers differentiate themselves in a sea of millions of content pieces produced daily?

by utilizing imaginative videos that have a five-fold increase in engagement and show far more promise for converting viewers. According to Oberlo, 93% of marketers claim to have used social media videos to acquire a new client.

Top international businesses like CRED, Asana, Vicks, and others have found incredible success with these social media videos, which have received an absurd amount of views in a matter of 30 to 45 seconds.

Therefore, if you’re a tech entrepreneur or SaaS marketer, you need to be aware that your rivals are already employing innovative films to explain and advertise their sophisticated products.

Content Marketing

This is a combination of several marketing products meant to inform and encourage a target audience to purchase a good or service.

These primarily consist of case studies, films, infographics, blog entries, articles, e-books, and testimonials. A recent statistic indicates that 91% of marketers who have used a content marketing approach have found success.

Neil Patel, for example, has emerged as one of the digital marketing industry’s most successful figures. We’ve seen that he targets his audience or educates them through blog articles and videos.

In order to draw in and keep the intended audience, his marketing approach entails consistently producing and disseminating insightful and pertinent content.

Are you wondering what’s meant by “high-quality content”?

It describes content that stands out from the competition and effectively communicates your message to the intended audience. It may surprise you to learn that a lot of SaaS and B2B companies, including Asana, Freshworks, AWS, and others, still choose writing lengthy blogs centered upon their product keywords.

It follows that you should start penning informative articles that inform potential customers and provide them a preview of the difficulties your solution may solve.

You can utilize tools like an outline generator, text rewriter, keyword generator, etc. while writing to enhance your written content’s quality. If executed finely, content marketing has the potential to take a business to new heights single-handedly. 

Email Marketing

Top marketers use this approach as their main means of generating leads for their company or brand. The following practical advice will help you make the most of your data when managing campaigns:

  • Aim for a catchy subject line of no more than seven or nine words.
  • Using the recipient’s first name increases the likelihood that your mail will be opened by 50%.
  • Speak in an assertive, proactive manner.
  • To lower the likelihood of inaction, use brief sentences that are no more than 12 to 15 words and refrain from utilizing paragraphs.

Endeavor to send emails at the proper time and day. The ideal days are business days, and the hours that are advised are from 1 PM to 3 PM and from 9 AM to 11 AM.
Provide one or two pertinent links that take recipients to the required pages on your website.
By automating and customizing your communication, email campaigns that integrate a CRM with them might further improve your approach.
Many firms are increasingly using 10-to 15-second videos, or “Vmails,” into their email marketing. You might try adding these to increase response rates or conversions.

Utilizing the most recent email marketing trends, you can approach prospective leads or customers with individualized emails that increase the likelihood that they will be piqued and convert to regular paying clients.

Social Media Marketing

Social media content creation is one of the most vulnerable and, conversely, an opportunistic sector for marketers to penetrate.

From an opportunity standpoint, however, marketers are using a variety of social media techniques to raise brand awareness and drive traffic to their company websites. For instance, in an effort to improve customer engagement, many organizations have completely reoriented their social media content narrative from being brand-centric to customer-centric.

They have started making animated ads and social media postings that provide people with direct, interesting, and educational answers to their questions.

Additionally, a lot of firms have started one-on-one conversations with customers on popular platforms like Facebook, Instagram, X [previously Twitter], etc.

Customers feel acknowledged by this two-way dialogue, which also improves their perception of the brand.

Influencer Marketing

Marketers are expected to spend over USD 7.14 billion on influencers by 2024, according to Insider Intelligence. Given the amount of money brands spend on influencers, they should consider recruiting influencers who align with their target market, line of products, and marketing objectives.

With so many resources at their disposal—UpFluence, Klear, LinkedIn, Influencity, and more—marketers may launch their brand campaigns by strategically partnering with relevant influencers.

In 2023, companies that offer groceries and healthcare services boosted online traffic and converted viewers by including their items in videos that prominent influencers posted.

Selecting an influencer with a sizable fan base is essential for effective influencer marketing. If you’re a marketer or a corporation with a limited budget, this could be challenging.

Optimization for Search Engines

Google Search’s content preference, quality, and user experience have all undergone dynamic changes.

Significant algorithmic changes that prioritized continuously enhancing the caliber of material posted by websites on Google and the general search experience on its platforms were implemented in 2023.

What therefore ought to be in mind in 2024 as you’re planning your SEO and digital marketing strategy as a whole?

Here are some guidelines:

  • Put more of an emphasis on content elaboration and less on keyword research. Make it informative, lucid, and rich.
  • Create a website with a clear navigation system and a clean layout for improved discoverability.
  • Make direct attempts to establish backlinks from external websites that are relevant or close to relevance. Relevance of the website is just as important as traffic and domain authority.
  • Include useful resources like pictures, infographics, expert quotes, etc., for engagement and generating links

Furthermore, Google’s emphasis on providing the best responses to user inquiries has radically changed since the new “E” for Experience was added to the EAT concept in December 2022.

Not to mention, Google has publicly endorsed the usage of AI-generated content with the stipulation that it be beneficial for searchers on all fronts since the launch of ChatGPT and Google’s own Generative AI tool, BARD.

In summary, in addition to paying close attention to On-Page and Off-Page elements and bearing in mind Technical SEO aspects, it’s critical to remain abreast of user inquiries and provide the best possible answers through content.

Podcast Marketing

In order to engage with their audience and establish a lasting relationship, businesses and marketers are increasingly turning to podcasts. Entrepreneurs and marketers, from Garyvee to Nitin Kamath, have recently turned to podcasting in order to disseminate important details about their companies and market insights intended for user education.

How does this help them now? There are two main reasons to be aware:

Significant boost to the brand’s website: There’s a good probability that customers will become more devoted to a brand if the founder of a well-known company speaks about his background, the specifics of his company, and his aspirations for the future.

Expanded Clientele: Podcasts allow for the unblocking of the word-of-mouth factor, as individuals become increasingly eager to engage with companies after hearing about their honest opinions.

Additionally, many corporations are using viral podcasts as a platform to integrate their marketing. According to the most recent research from Exploding Topic, 84% of podcast revenue comes from dynamically placed adverts.

Conclusion

To get results for your brand in 2024, you can implement a variety of marketing plans and methods.

But the fundamental principle is to remain true to your roots while changing course in response to consumer and market demands.

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How to Structure and Automate Your Business to Scale Fast and Avoid Entrepreneur Burnout

Running a business in Nigeria is not for the fainthearted. From inconsistent power supply to handling stubborn staff and clients, to managing cash flow issues, the pressure on entrepreneurs is real. Many business owners start out with energy and passion, only to find themselves overwhelmed by endless tasks. The result is burnout, and a business that feels like a heavy burden instead of a wealth-building machine.

But here’s the truth: if your business is not structured and automated, you can’t scale sustainably. At best, you’ll hit a ceiling. At worst, you’ll collapse under the stress. The good news is that with the right structure and smart automation, you can build a business that grows beyond you, while you enjoy peace of mind.

In this article, I’ll break down step by step how to structure and automate your business so you can scale fast and reduce burnout. This is not theory. These are practical strategies Nigerian entrepreneurs can apply immediately.

Step 1: Build a Solid Business Structure First

Before you even think of automation, your business must have a proper foundation. Many entrepreneurs in Nigeria operate like hustlers — no defined processes, no documentation, no clear job roles. That’s why they can’t leave their shop for one day without things falling apart.

To structure your business:

1. Define Clear Roles and Responsibilities
Stop being the “chief everything officer.” List out all the key activities in your business — sales, marketing, operations, finance, customer service. Assign them to specific people or create job descriptions, even if you are still the one handling most of them for now. This makes it easy to delegate later.

2. Document Your Processes
Every successful scalable business runs on systems. Write down how you onboard customers, how you deliver products or services, how you handle complaints, how you pay vendors. Think of it like creating a playbook. This makes it easier to train staff and maintain consistency.

3. Separate Personal and Business Finances
A lot of entrepreneurs mix personal spending with business money. That’s the fastest way to kill growth. Open a dedicated business account. Pay yourself a salary. Track your expenses. When your finances are structured, scaling becomes possible.

Step 2: Identify Repetitive Tasks That Drain You

If you constantly feel drained, it’s because you’re spending energy on tasks that could be automated or delegated. Sit down with a pen and write out everything you do daily and weekly in your business. You’ll notice many repetitive tasks like:

Sending payment reminders

Following up with leads

Updating records

Responding to the same customer questions

Scheduling meetings

Inventory updates

These tasks are important but they don’t require your personal attention every time. Once you identify them, you’re ready for automation.

Step 3: Leverage Automation Tools to Save Time

Automation is not about replacing people with robots. It’s about using tools to handle repetitive processes so you can focus on high-value activities like strategy and growth. Here are areas every Nigerian business owner can automate today:

1. Marketing Automation
Instead of manually posting on social media, use tools like Buffer or Hootsuite to schedule posts ahead of time. For email marketing, platforms like Mailchimp or ConvertKit allow you to set up automated follow-up sequences. Imagine a system where once someone downloads your free guide or fills a form, they automatically receive nurturing emails without you lifting a finger.

2. Customer Relationship Management (CRM)
A good CRM helps you track leads, follow up automatically, and manage customers in one place. HubSpot and Zoho are popular options. Instead of carrying customer details in your head or WhatsApp chats, you’ll have a proper system.

3. Accounting and Payments
Use tools like QuickBooks or Wave for bookkeeping. In Nigeria, you can also set up automated payment systems using Paystack or Flutterwave so customers can pay online without stress. That reduces the headache of chasing payments manually.

4. Task Management
To avoid confusion with your team, use platforms like Trello, Asana, or ClickUp to assign and track tasks. This ensures everyone knows what to do without you micromanaging daily.

Step 4: Hire Smart and Delegate Properly

Automation is powerful, but people are still essential. If you want to scale, you must build a team. Many entrepreneurs delay hiring because they think it’s expensive, but the real expense is trying to do everything yourself.

Here’s the formula:

Start with virtual assistants for basic admin tasks.

Hire part-time or contract staff for specialized roles like social media or accounting.

Train employees using your documented processes so they can run the business even when you’re away.

Delegating doesn’t mean losing control. It means freeing up your time for high-level decisions like partnerships, expansion, and strategy.

Step 5: Use Data to Make Better Decisions

One reason entrepreneurs burn out is because they make decisions based on guesswork. If you don’t track your numbers, you’re running blind.

Some key metrics you should monitor:

Monthly revenue and expenses

Customer acquisition cost

Conversion rates from leads to customers

Average order value

Repeat purchase rate

When you automate data collection using your accounting software, CRM, or analytics tools, you can see trends clearly. This helps you know where to cut costs, where to invest more, and when to scale.

Step 6: Build a Scalable Mindset

Even with the right tools and team, scaling won’t happen unless you shift your mindset. Many Nigerian entrepreneurs are stuck in survival mode — always thinking short term, chasing quick profit, or afraid to let go of control. To truly scale:

Stop working in your business and start working on your business.

Focus on building systems, not just hustling for sales.

Invest in leadership skills so you can inspire and guide your team.

Take breaks. Rest is part of productivity. A burnt-out entrepreneur cannot build a thriving company.

Practical Example: A Boutique Owner in Lagos

Let’s make it real. Imagine a boutique owner in Lagos handling everything — buying stock, marketing on Instagram, taking orders on WhatsApp, delivering clothes, and managing cash. No wonder she’s stressed.

Here’s how she can scale with structure and automation:

Document her supply process and create a calendar for stock replenishment.

Use Paystack for payments instead of manual transfers.

Set up Instagram automation tools to schedule posts weekly.

Hire a delivery partner instead of doing it herself.

Use a CRM to track customer sizes, preferences, and purchase history.

Employ a shop assistant to handle walk-in customers.

With these changes, she reduces burnout, increases sales, and positions her business to expand into multiple branches or even an online store.

Final Thoughts

Scaling your business in Nigeria is not just about working harder. It’s about working smarter by putting the right structure in place and automating repetitive tasks. When you do this, you free up energy, reduce stress, and create room for exponential growth.

Remember this: structure is the foundation, automation is the fuel, and mindset is the driver. Get these three right and your business can grow beyond limits.

If you want professional help in structuring and automating your business for faster growth, Dgazelle Agency specializes in building high-converting systems that help entrepreneurs scale without burning out. Contact us today and let’s help you build a business that works for you, not the other way around.

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