What Is Retargeting? and Why You Need It
Retargeting is essential for capturing valuable leads, most of your target audience isn’t ready to buy — 90% lack interest, need, or motivation. Only 3% are actively purchasing, while 7% are exploring options and can be re-engaged with targeted ads. Considering that 97% of website visitors never return. Retargeting (or remarketing in Google Ads) involves […]
What is Google Ads Keyword Prioritization And How it Affect You as a Small Business Owner
Have you ever wondered, how your keyword in your content is matched with searches when there are more than one related keywords (and/or search theme) in your account that also match the search term. Google has recently updated and clarified what it refers to as keyword prioritization or search theme priority and I’ll explain it […]
