Marketing KPIs and Metrics: Everything You Need to Know To Start Leveraging it
We are in a data-driven marketing landscape and Key Performance Indicators (KPIs) are the benchmarks that measure the effectiveness of your strategies. They provide a clear framework to evaluate success, identify trends, and shape future campaigns. Marketing KPIs are quantifiable metrics designed to assess a company’s long-term performance. They gauge strategic, financial, and operational achievements, […]
5 Marketing Strategies That Will Skyrocket Your Sales in 2025
As we approach 2025, the marketing landscape is evolving rapidly, driven by AI, data-driven tactics, and a shift in consumer behavior. The old strategies won’t cut it anymore. Personalization, automation, and video content are becoming crucial tools for engagement, while immersive content and brand influencers are gaining traction to capture attention in an increasingly noisy […]
Email Drip Campaigns: What it Means and How to Successfully Create One
Email marketing is one of the most powerful tools for engaging with and learning about your customers. Among its many strategies, and email drip campaigns among others stand out for their effectiveness and simplicity. Drip campaigns are automated emails sent based on specific actions or schedules, helping you nurture leads, onboard new customers, or even […]
8+ Storytelling Tips to Hook Your Audience in Marketing & Business
Storytelling in marketing is a dynamic way to connect with your audience on a deeper level, creating content that resonates emotionally and sticks in their minds. It doesn’t always require a full-fledged narrative with heroes, climaxes, and resolutions. Even brief anecdotes or relatable experiences can captivate and engage your audience effectively. Consider leaders like Richard […]
Data Analytics in Digital Marketing: 6 Reasons Why You Need It to Drive ROI
Data analytics has revolutionized digital marketing, turning traditional guesswork into science-backed precision. Unlike the rudimentary techniques of the 19th century, today’s analytics, powered by digital tools, measure customer actions and touchpoints across multiple channels. Over 80% of marketers now base decisions on data, leveraging advanced models to improve every step of the customer experience. With […]
Dgazelle Digital Announced as Sponsor and Digital Solutions Provider for 10X Business Conference Abuja 2025
The 10X Business Conference themed UNTAMED is an accelerator for aspiring entrepreneurs, business owners and career professionals, aimed at equipping them with battle-tested strategies, systems and structure for sustainable, predictable and profitable growth with unstoppable confidence
Transformative Results: 8 Undeniable Benefits of Working With Digital Marketing Agencies
Today, digital marketing has become an essential tool for companies because a higher return on investment for your marketing investment is not merely desirable, but necessary especially in Nigeria. However, navigating the marketing landscape can be daunting. There is no place for speculation given the vast amount of data, social media trends, and shifting search […]
6 unique reasons google ads are important for you as a small business owner
If you own a small or medium-sized business, you are aware of how critical it is to reach the proper customers with your goods or services. Selecting the best advertising solution for your business might be overwhelming with so many possibilities available. Google Ads is one platform that is not to be disregarded. We’ll go […]
Drive Results with Google Ads—Even Without a Website
It’s not simple to run a small business, particularly if you’re new to the world of entrepreneurship and still learning the ropes. It’s imperative that you closely monitor production to guarantee that the goods you provide to clients are of the highest caliber. In addition, you have to oversee your staff, manage suppliers and stakeholders, […]
Google Ads vs. Facebook Ads: Which of them should you use as a small business owner
Many businesses had a polarizing view of Facebook Ads and Google Ads until now. The long-standing rivalry between the two companies, which is frequently dramatized by technology media outlets, was interpreted as unquestionable proof that the two platforms were in direct competition with one another and that companies of all sizes had to make the […]
