Beginner’s Guide: 6 Easy Tips to Create Unique and Irresistible Topics for Blogs in 2022

team sitting on a table to generate topics for blogs

Are you having a hard time coming up with unique topics for blogs? I can relate….Every Blogger knows that great topics open doors for great content and quality lead conversions. The struggle, however, is that more and more topics get saturated every day- and it’s becoming much more difficult to find fresh ideas that other bloggers haven’t covered.

Before Creating great content Here are 6 tips that will help you create unique, eye-catching, and irresistible topics when writing articles for your blog.

What should I blog about in 2022?

You can’t go wrong choosing one of these as a subject for your blog in 2022. But the simple rule is Just Find something that interests you.

Today’s world is evolving at such a rapid pace that it is difficult to predict what will be significant in 2022. More than ever before, the world is interdependent and connected. Since 2001, the number of nations with a population of over 1 million has more than tripled, and new markets and technologies are expanding globally.

book, biro and laptop on a table. Getting ready to write topics for blogs
Photo by Andrew Neel

We have always been motivated by curiosity and a desire to comprehend the world around us, though, and that is something that never changes. Consequently, it’s best if your writing and blogging are unique if you want to stand out in 2022.

What makes up Unique and irresistible Topics for Blogs?

A blog post is the best way to share your knowledge and experience on any issue with anyone who wants to find out about it. It can be about any topic that you are interested in and knowledgeable about. Blogging gives you an opportunity to express your opinion on various topics, which can be helpful for people who want to know more about them. 

As a writer, it can be challenging to come up with ideas for your blog posts all on your own. You may find yourself asking “what makes a topic for a blog post unique?” or “how do I write about something different?” The good news is that there are ways you can get fresh ideas for your writing no matter how stuck you may feel at times. 

A Unique Topic for a blog post is clear, concise and relatable. “People aren’t interested in you,” Dale Carnegie said. They’re only interested in themselves.” When readers can relate to a topic, they understand why it is important and are interested in learning more about it. 

Therefore, rather than simply listing facts, make sure your audience understand why a topic is important and how it affects them. There is no such thing as a boring topic that cannot be made relatable. Consider the “why,” and then proceed.

6 Tips to Create Unique and Irresistible Topics for your Blog… 

Here are six tips to help you come up with unique and irresistible

1. Let your Topic Provide a solution to a problem your readers are struggling with:

The first thing you should know about blogging is that it’s all about solving problems.

If people can’t figure out how to do something, or if they’re struggling with something they want or need, they’ll look online—and if they find an answer at your blog, they’re going to come back again and again. Remember that when deciding what type of content works best for your audience!

Give your readers a solution to a problem they’re having.

This is the best way to start or grow a blog because it puts you ahead of other bloggers in your niche right away. If you can solve their problems, they are more likely to return to your website.

Let’s take this blog post on ‘Tips to Create Unique and Irresistible Topics for your Blog,’ as an example. This is a blog post about how to curate great unique topics for a blog in order to generate more readers, traffic and leads for businesses. It’s not immediately clear why this would be relevant for anyone who wasn’t actively looking for information on how to write engaging blog posts. So what do we do? 

We brainstorm ideas for how people might be able to use this information: maybe they want more traffic so they can sell more products or services, or maybe they’re trying to get more clients but can’t seem to attract them, and then assemble the topic in a way in which they will want to check out for the solution in the blog post.

2. Figure out what everyone else is writing about and Curate your Topic to beat them at it:

The easiest way to find content ideas is by looking at what everyone else is writing about.

If you’re in a niche that has been heavily covered, look for something that hasn’t been covered yet and cover it in a different way than others have done before. For example, if your blog is about social media marketing and every other blog in your niche covers Facebook ads or Instagram marketing, try focusing on Twitter ads instead! You’ll find it much easier to stand out from the crowd if there isn’t much competition within your niche because people aren’t covering those topics yet (or they’re covering them poorly).

One thing to note is – Although, We’re all trying to be unique, the truth is, the majority of us are not. We’re mostly writing about things that are already written about by other people. That’s why it’s important not only to focus on being unique, but also to make sure you’re better than the other people who are doing what you intend to  do. While I encourage writing about things your competitors are not writing about or that aren’t completely main-stream yet, figure out loopholes in their posts and go the extra mile. 

3. Browse the web for ideas and inspiration from other blogs in your niche, but don’t copy their content directly.

In 1996, Steve Jobs famously said: “Picasso had a saying — ‘good artists copy; great artists steal’ — and we have always been shameless about stealing great ideas.”

You shouldn’t be afraid of using other people’s ideas-

Browse the web for ideas and inspiration from other blogs in your niche, but, of course, don’t copy their content directly. Instead, try to write about a similar topic from a different perspective or from another point of view.

Photo by Patrick Tomasso

Use Google Trends to find out what people are searching for online and create content that’s related to those searches.

For example, if people are searching for “how to build great relationships”, then you could write an article about how to build great relationships utilizing the low hanging fruit strategy.

Look at what’s trending on social media sites like Facebook and Twitter, and create topics that connect to those trends.

Use a tool like BuzzSumo or SEMrush to generate topic ideas based on what’s trending on social media right now. BuzzSumo or SEMrush makes it easy to identify which articles are getting the most shares on social media and then dig deeper into why they’re popular so that you can apply these lessons to your own blog posts.

4. What Contrarian Arguments Can You Make with your Topic?

If you’re not familiar with contrarian arguments, they’re a great way to develop unique and irresistible topics, because they can provoke emotional response in people. If you make a statement that goes against the grain of conventional wisdom, it’ll get people talking.

Contrarian topics take angles that no one has ever thought of before. And the best way to do that is to look at it from a different perspective — a contrarian perspective. What can you say about your topic that other people won’t say or don’t believe? What arguments can you make about it that others won’t make?

If everyone else is talking about how great something is, then why not talk about how bad it is? If everyone else is saying something sucks, then why not say it rocks? If everyone else is saying something is impossible, then why not say it’s easy as pie?

5. Write about something you love or care about

Blogging can become boring if you are writing about things that do not interest you. A good rule of thumb is to write about something you love or care about. That way, writing becomes enjoyable rather than a chore! Write about something you love or care about – A great way to start off is by writing about something that interests you or something that makes you passionate. You can also write about things that frustrate or anger you because this will allow you to express yourself. Whatever it is that makes your heart beat faster, write about it!

The truth is your passion will shine through in your writing, which is important because it builds trust with your readers. If you’re passionate about something, there’s no doubt that other people will be interested in learning more about it too!

Note that when you want to write about things that interest you- check out what other bloggers are saying about it and see if there’s any overlap. This will give you an idea of whether or not there’s room in the market for another blog on that subject matter as well as how much competition there might be from other bloggers.

6. Make sure that your topic has enough depth

If you want people to read your post and share it with others, make sure that it’s not too shallow or general. If you’re going to write about a specific topic like “Social Media Tools” then spend some time researching all of the different tools available. Make sure that you include detailed information in each post so that readers will know exactly how they can use these tools in their own work or personal lives.

Add some humor or personal stories/experiences. A lot of people love reading blogs because they offer an opportunity to laugh at someone else’s mistake or enjoy reading about someone’s experiences with a particular topic or situation. 

Should I use tools to come up with blog ideas?

Yes, you should use tools to generate blog topic ideas. For bloggers to gain their readers’ trust and establish authority, they must produce original, authoritative content. They must invest time in coming up with good ideas on their own in order to accomplish this.

To help you generate blog ideas, there are a variety of tools at your disposal. It’s critical to make the best decision possible. The following are some tools that may help you in coming up with blog ideas:

1. Google Keyword Planner:

One of the first things you need to do before you start writing a blog, is keyword research.

Google Keyword Planner is a free keyword tool that helps you find the most profitable keywords for your blog.

Keyword research is an essential part of any content marketing strategy. It helps you understand what people are searching for, which can help you come up with ideas for blog posts and topics.

Using Keyword Planner, you can see what people are already searching for and determine if it’s a good match for your brand. You can then use the keywords in your blog posts to target specific audiences or topics.

Photo by Marvin Meyer

2. Google Trends tool:

Google Trends is a free tool that allows you to see how often a keyword was searched over time. You can see the volume of search traffic for any term in real time and compare it with previous months or years.

Google Trends provides an overview of the terms that are most popular on Google, but it doesn’t give you any information about their relative importance. That’s why it’s usually more useful to analyze trends over time.

Photo by Myriam Jessier

3. BuzzSumo

BuzzSumo is a tool that helps you find the best content in your niche. It works by looking at the most popular content on your topic, and it will show you exactly how much time visitors are spending on each piece of content. Here’s how you use it:

Once you have found some good ideas, it’s time to start brainstorming.

The first step is to decide which blog topic you want to write about. This can be anything from startups to social media tips and tricks.

Once you’ve decided on a topic, start brainstorming ideas for posts. This is where BuzzSumo comes in handy as it shows you what people are talking about and how much attention they’re getting for their ideas.

You can also use BuzzSumo’s “Compare Topics” feature to see which topics get the most traffic and engagement around the web (and then try writing about those topics).

copy.ai

With the aid of the AI-driven copywriting tool Copy.ai, you can create more effective content faster. A high-quality blog post or any other kind of article can be produced automatically using it, including:

  • Blog entries
  • Product headings

A case study

You can choose from a variety of article types that the tool generates after using AI to analyze your content and spot patterns. You can use Copy.ai’s prewritten articles as a jumping off point for your own writing process, or you can choose to write your own articles by manually entering the text.

Conclusion

In a wrap,

We now know that while it’s easy to come up with blog topic ideas, it can be hard to come up with unique and irresistible topics.

Therefore, Brainstorm with a friend and Google. Use free tools like Google Keywords and Ubersuggest. Ask yourself what interests you most right now? What frustrates or inspires you? What do people keep asking you about? What’s been on your mind lately? What do you want to learn more about? What has the biggest impact on your life right now?

Look at other sites in your niche and see what they’re writing about (you can use BuzzSumo or Ahrefs). You can also use BuzzSumo’s Content Analyzer tool to see what content is popular within a specific topic or industry, which can help inspire ideas for new posts that might be of interest to your audience as well!

Subscribe To Our Newsletter

Get updates and learn from the best

Share This Post

Do you want more Sales & Qualified Leads?

Hey, I’m Sunday Samuel. At Dgazelle our core focus is to help individuals and business owners grow thier business predictably & profitably. My only question is, will it be yours?

About Dgazelle

We are a full service Digital marketing, Tech & Ai Solutions Company that is registered in Nigeria and the United States. Our story originates from our experience in advertising, marketing, technology and design. Our work is inspired by art, passion, and one simple principle – To consistently deliver excellence to every individual or business we serve

More To Explore

Optimizing Digital Impact: How Marketing to Target Audiences Generates High-Quality Leads.

Casting a wide net is no longer a successful technique in the congested digital economy of today. Companies that know exactly who they are talking to are the ones that succeed. The key to many successful digital initiatives is target audience marketing, which helps companies generate high-quality leads, boost conversions, and enhance return on investment. This post will discuss the importance of understanding your audience, how to identify and connect with them, and how it directly affects lead quality. Target Audience Marketing: What Is It? The strategic practice of identifying and concentrating your marketing efforts on a certain customer group that is most likely to buy your product or service is known as target audience marketing. Important traits that distinguish this audience include: Demographics: location, gender, and age Psychographics (lifestyle, values, and interests) Behavioral information (online activity, buying patterns) Needs and pain points You may cut down on wasted ad spend and create more effective and relevant messaging by focusing on the people who are most likely to interact. Why Targeted Marketing Drives Better Leads Marketing to your target demographic produces quality leads people who are actually interested in what you have to offer, rather than merely traffic. Here’s how: 1. Tailored Communications Potential clients are more receptive to content that is specifically tailored to them. Users are more inclined to trust and convert when they believe a business understands them. 2. Increased Rates of Conversion Your campaigns target people who have a genuine need or interest rather than trying to appeal to everyone. Higher engagement rates and more sales are frequently the results of this connection. 3. Effective Resource Utilization The dangers of “spray and pray” advertising are avoided with targeted marketing. You improve total marketing ROI by just allocating resources where there is quantifiable potential. How to Identify and Reach Your Target Audience 1. Develop Buyer Personas  To develop comprehensive personas of your ideal clients, use analytics tools, market research, and customer surveys. 2. Examine Current Client Information You can learn a lot from your current clientele. Who are they? From where did they originate? What matters to them? 3. Make Use of Specific Platforms Select digital platforms such as Google, Facebook, LinkedIn, Instagram, and others based on where your target audience spends their time. 4. Make Use of Behavioral Targets Retarget customers according to their previous brand engagements. Delivering timely and pertinent communications is aided by behavioral data. Example from the Real World: B2B Tech Startup LinkedIn advertisements were utilized by a B2B SaaS firm that targets mid-size healthcare providers to reach decision-makers, such as IT heads and hospital managers. They experienced a 300% increase in qualified leads in just three months by coordinating messaging with particular concerns (such as compliance and patient data protection). Without precise audience targeting, none of this would have been feasible. Conclusion In the age of hyper-personalized marketing, understanding your audience is no longer optional, it’s essential. Target audience marketing not only improves the relevance of your campaigns but also ensures that your digital efforts lead to real business results. Whether you’re a startup or a growing enterprise, investing in understanding and marketing to the right audience will pay dividends in lead quality, customer loyalty, and long-term growth.

Lead Generation

Expert PPC Tips for Franchise Success: Your Ultimate Guide to Winning Local Markets in 2025

Unlock franchise growth with expert PPC strategies tailored for local markets. This guide covers keyword research, geo-targeting, smart budgeting, and ad optimization to help you drive traffic and boost ROI. Perfect for franchisors and franchisees looking to master pay-per-click advertising and win in competitive local search results.

e commerce 3D illustration
Link Building

Ecommerce Link Building in 2025: What’s Working and What Isn’t.

Getting people to visit your online store is half the battle. The other half? Convincing them to buy.  But before the sales even happen, you need visibility, and that is where link building comes in.Link building is not new. But in 2025, the game has changed. If you are running an ecommerce business and you’re wondering why your beautifully designed store is barely getting traffic, or why Google seems to be ignoring your site, this post is for you. We are diving into what is working in ecommerce link building in 2025, what is not, and how you can fix it, with or without an in-house SEO team Let us get into it. Why Link Building Still Matters; Maybe More Than Ever You may have heard it before, backlinks are like votes of confidence from other websites. When authoritative sites link to your ecommerce store Google takes that as a sign that your site is trustworthy and relevant. But here’s the thing, not all backlinks are created equal, and many of the old strategies no longer work. Worse, they can hurt your ranking if Google thinks you are trying to game the system. So, what works in 2025? What’s Working: The Link Building Tactics That Still Drive Results 1. Digital PR & Thought Leadership This is by far one of the strongest strategies in 2025. Instead of chasing shady directories or begging for links, ecommerce brands are now building relationships with journalists, bloggers, and industry websites. You create content worth linking to, think data studies, expert insights, product innovation stories and pitch them to reputable publications. Example: Let’s say you run an ecommerce store that sells eco-friendly fashion in Nigeria. You publish a detailed blog post with research on “How Gen Z in Lagos Is Driving Sustainable Fashion.” Pitch that to lifestyle and business publications. They link back to your post. Boom quality backlinks. How Dgazelle Helps: At Dgazelle, we help ecommerce businesses craft compelling stories around their products and get them in front of the right eyes. This is not just PR it’s traffic fuel. 2. Content Marketing That Educates and Converts You need more than product pages. Content that answers real questions, like “How to choose the right laptop for remote work in Nigeria” or “The best skincare routine for harmattan weather”, tends to attract links from blogs, YouTubers, and news outlets. Plus, when users find your content useful, they stay longer, trust you more, and are more likely to buy. Pro tip: Create in-depth guides, how-to articles, and interactive tools, not just ads. Dgazelle’s Edge: We pair solid SEO strategy with conversion psychology. Meaning: we do not just write content to get clicks. we write it to get customers. 3. Influencer Collaboration with Real Authority Forget bots and fake followers. In 2025, micro-influencers who are seen as authentic voices in their niche carry serious backlink power. If a respected fitness coach links to your ecommerce site while reviewing your gym gear, it matters more than a random directory listing. How to leverage this: How We Support You: Dgazelle helps ecommerce brands identify credible influencers in your industry and create link-worthy content together. 4. Niche Directory Listings (Yes, They Still Work If Done Right) While spammy directories are a thing of the past, hyper-relevant directories are thriving Example: A Nigerian ecommerce brand selling natural hair products could benefit from being listed in African beauty and wellness directories. Tech gadget sellers can target listings on local review blogs or tech comparison site . These targeted placements still deliver SEO value and drive traffic from people who are actually ready to buy. What’s Not Working (and Might Get You Penalized) Let us save you some trouble by pointing out what to stop wasting your time (and money) on. 1. Buying Cheap Backlinks You have seen the ads: “Get 5,000 backlinks for $20.” Sounds tempting, right? But it is a trap. Google’s algorithm in 2025 is smarter than ever. Low-quality or irrelevant backlinks can destroy your ranking, or even get you blacklisted.  2. Guest Posting at Scale With No Value Back in the day, guest blogging was the holy grail of link building. Now? Only if it is done with purpose. Posting dozens of low-effort articles with keyword-stuffed bios and fake author names is out. It’s seen as manipulative. Stick to writing for high-quality websites where your insights genuinely belong.  3. Broken Link Building (Mostly Outdated Now) Finding broken links on other people’s sites and pitching your own as a replacement used to be a solid hack. But today, many websites have automated checks that fix broken links faster than you can find them. It is not completely dead, just very time-consuming with low payoff in ecommerce. Practical Steps to Start Building Strong Links Today If you are a Nigerian ecommerce founder, here is your starter checklist: Why This Matters to You; the Business Owner You can have the best products, competitive pricing, and fast delivery. But if your site is invisible on Google, you are fighting an uphill battle every day. Great link building: And if you do not know where to start, that is where we come in. At Dgazelle, We Build More Than Websites. We Build Ecommerce Growth Machines. Dgazelle is not your average design agency. We are a team of Nigerian creatives, marketers, and strategists who understand the realities of running an ecommerce business in this country. From mobile optimization to SEO copywriting, content strategy, and smart link building, we are your all-in-one digital partner. When we design your store, we do not just focus on aesthetics, we build it with strategy, SEO, and sales in mind. You do not need to do it alone. Let us help you rank, scale, and sell more. Ready to Build an Ecommerce Store That Actually Gets Found Online? If your competitors are outranking you, even with less impressive products, chances are they are investing in better strategy. Link building is just one piece of the puzzle, but it is one you

Do You Want To Boost Your Business?

drop us a line and keep in touch