What Is Retargeting? and Why You Need It

Retargeting is essential for capturing valuable leads, most of your target audience isn’t ready to buy — 90% lack interest, need, or motivation. Only 3% are actively purchasing, while 7% are exploring options and can be re-engaged with targeted ads. Considering that 97% of website visitors never return.

Retargeting (or remarketing in Google Ads) involves showing ads to users who’ve interacted with your website, helping you attract qualified customers. Marketers avoid retargeting due to its perceived complexity but retargeting is crucial for your company because it draws in your best clients. Dgazelle can assist you in launching your retargeting campaign and utilizing sophisticated remarketing strategies to increase your paid channel revenue.

What is Retargeting

You’ve likely encountered retargeting before — for example, after viewing a product on an e-commerce site, you might notice ads for that product on other websites. This isn’t coincidence; it’s an effective marketing tactic.

Retargeting is a digital marketing strategy that re-engages users who have visited your website but haven’t completed the desired action, like making a purchase. It works by displaying personalized ads to these users on other platforms or websites they visit, encouraging them to return.

Unlike traditional ads targeting unfamiliar audiences, retargeting focuses on people already familiar with your brand, increasing the likelihood of conversion.

Types of Retargeting

Retargeting strategies vary based on user interactions and platforms. Here are the key types:

Site Retargeting: Targets users who visit your website but don’t convert. For example, someone views a product on your online store but doesn’t purchase, then later sees an ad for it on another site.
Search Retargeting: Displays ads based on users’ search queries. If someone searches “best running shoes,” they may later see your ads for running shoes on other sites.
Social Media Retargeting: Targets users on platforms like Facebook or Instagram after they’ve engaged with your website. A user who browses your software solutions might see an ad for it on their Instagram feed later.
Email Retargeting: Engages users who opened your emails but didn’t act. For example, an email reader who skips a discount offer might see a reminder ad later online.
Dynamic Retargeting: Personalizes ads based on specific products viewed. If someone explores a laptop model on your site, they’ll see an ad for that exact product on another platform.

Why Retargeting Works

Most visitors don’t convert on their first site visit—only 2% make a purchase initially. Retargeting helps re-engage the remaining 98%, reminding them of your products or services.

By bringing previous visitors back, retargeting increases conversion opportunities and boosts brand awareness. It keeps your business top of mind, ensuring potential customers don’t forget you.

Even if they don’t convert immediately, familiarity with your brand grows. When it’s time to buy, these prospects are more likely to choose your business over competitors, giving you an edge in their decision-making process.

How to Effectively Retarget Audience

Retargeting is a powerful way to re-engage potential customers, and platforms like Google Ads and Facebook Ads make it accessible. Google Ads uses the term “remarketing,” which means the same thing.

To start, segment your audience based on their stage in the sales funnel. For instance, visitors who only viewed your homepage may respond better to general brand awareness ads, while those who visited specific product pages might engage more with ads featuring those products or related deals.
Setting up retargeting campaigns involves both technical and creative steps. First, install tracking pixels—small pieces of code that connect your site with platforms like Google or Facebook. To generate pixels:

For Google Ads: Go to “Tools & Settings” > “Audience Manager” > “Audience Sources” > “Set Up” under Google Ads Tag.
For Facebook Ads: Navigate to “Events Manager” > “Pixels” > “Add.”

Place these pixels on your site’s header or use a tag manager like Google Tag Manager.

2. Once the technical setup is complete, and you have segmented your audience by actions like page visits or time spent on your site. Create personalized ads with tailored messaging and visuals that resonate with each group. Launch your campaigns by selecting objectives like “Display” or “Search” in Google Ads, or by targeting custom audiences in Facebook Ads.

3. Monitor campaign performance using metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Tools like Google Analytics 4 (GA4) and A/B testing will help you refine your strategy for better results.

Sounding too technical? Dgazelle can streamline this process for you, from technical setup to campaign optimization, ensuring your retargeting efforts are both effective and efficient. Let us help you maximize your ROI with tailored strategies.

Best Tools for Retargeting

Choosing the right tools for retargeting depends on your audience, channels, and goals. Here are some top picks:

HubSpot Marketing: Tracks user interactions, segments audiences, and integrates with CRM for personalized campaigns. Ideal for nurturing leads and boosting conversions.
Facebook Pixel: Tracks user activity on your site and retargets them on Facebook and Instagram. Supports conversion tracking and ad optimization.
Google Tag: Simplifies adding tracking pixels and integrates with Google Ads and Analytics for targeted retargeting.
Twitter Retargeting Pixel: Tracks site visitors to retarget them with tailored Twitter ads.
AdRoll: Manages cross-platform retargeting with dynamic ads and detailed analytics.
MailChimp: Automates retargeting ads via Facebook and Google, perfect for abandoned carts or new products.

Best Practices for Successful Retargeting

Segment Your Audience: Tailor campaigns to different user behaviors. Offer discounts to demo abandoners and provide educational content for blog readers. Align ads with each audience’s stage in the buyer journey.
Cap Ad Frequency: Avoid ad fatigue by limiting exposure to 5–7 ads per user weekly. Frequency caps maintain visibility, optimize budgets, and prevent annoying users.
Optimize for Funnel Stages: Top-of-funnel users need awareness-focused content, while middle-funnel users prefer detailed info. Bottom-funnel audiences respond to offers and reminders.
Track Performance: Use tools like Google Analytics to monitor CTR, CPC, and ROAS. Adjust campaigns based on data for optimal results.
Refresh Creatives: Regularly update ads to prevent fatigue. A/B test headlines, visuals, and CTAs to maintain engagement.
Focus on Exclusion Lists: Exclude converters or disinterested users to save budget and target high-potential audiences.

Common Retargeting Mistakes to Avoid

Retargeting can grow your brand, but missteps can hurt conversions. Avoid targeting broad audiences; focus on users who visited specific pages or abandoned carts. Limit ad frequency to 15–20 impressions monthly to prevent annoying users.
Don’t use the same ad for everyone. Tailor creatives to align with different stages of the buyer journey and rotate ads regularly to keep campaigns fresh. Neglecting mobile optimization can hinder conversions, so ensure your landing pages are mobile-friendly and seamless to navigate.
Excluding converted users is crucial. Add code to your checkout or thank-you pages to stop retargeting buyers, saving money and avoiding frustration.
Timing is vital; show ads promptly after site visits to maintain interest. Lastly, prioritize post-click experiences. Ensure landing pages load fast, match the ad’s promise, and engage users to complete the funnel effectively.

Conclusion

Retargeting is a vital tool in digital marketing, but it’s just one piece of the puzzle when it comes to optimizing your website for customer acquisition. To truly unlock your website’s potential, you need a comprehensive approach that includes diverse strategies and techniques.

Subscribe To Our Newsletter

Get updates and learn from the best

Share This Post

Do you want more Sales & Qualified Leads?

Hey, I’m Sunday Samuel. At Dgazelle our core focus is to help individuals and business owners grow thier business predictably & profitably. My only question is, will it be yours?

CLICK HERE TO GET STARTED

About Dgazelle

We are a full service Digital marketing, Tech & Ai Solutions Company that is registered in Nigeria and the United States. Our story originates from our experience in advertising, marketing, technology and design. Our work is inspired by art, passion, and one simple principle – To consistently deliver excellence to every individual or business we serve

CLICK HERE TO GET STARTED

More To Explore

Ads

Understanding Brand vs Nonbrand Keywords: What You Need to Know as a Marketer

keywords are currency, but if you’re only targeting popular search terms without understanding the difference between brand and nonbrand keywords, you’re likely leaving money, and conversions on the table. Whether you run an e-commerce store, offer digital services, or work in-house for a growing startup, knowing how to balance these two keyword types can sharpen your marketing strategy and boost your ROI. At Dgazelle Digital Services, we help businesses decode SEO complexities like this every day. So let’s break it down. What Are Brand and Nonbrand Keywords? Brand Keywords: These include your business name, product names, or any phrase directly associated with your brand. Examples: “Nike running shoes”, “Dgazelle SEO services”, “Apple iPhone 15 Pro Max”. People searching these terms already know who you are. They’re warmer leads, closer to conversion, and usually searching with intent. Non- brand Keywords: These are generic terms not tied to your specific business but relate to what you offer. Examples: “best running shoes”, “SEO agency near me”, “digital marketing consultant” Nonbrand keywords target a colder audience, people who may not know you yet, but are in the market for what you offer. Why Does This Distinction Matter? Many businesses focus heavily on branded keywords in their campaigns, thinking, “Let’s rank for our name first.” That’s important, but it’s only one piece of the puzzle. Here’s what you’re missing if you ignore nonbrand keywords: Real-World Scenario: A Marketer’s Blindspot. Let’s say you’re the marketing manager of a growing skincare brand. You run Google Ads using only branded keywords like “Glow Skin Moisturizer” and “Glow Skin Nigeria.” Sure, your loyal customers find you, but new users looking for “best moisturizers for oily skin” won’t see your brand at all. You’ve just left a massive opportunity on the table. So Which Should You Focus On? The short answer? Both. But how you balance them depends on your goals. It’s not just about running ads, it’s about running the right ones.Let our digital marketing team at Dgazelle optimize your keyword strategy and get more ROI from your campaigns. Book a free consultation. Goal: Focus More On How to Optimize for Both 1. Create SEO Content That Targets Nonbrand Terms Write blogs, landing pages, and FAQs that answer what your ideal customer is Googling, before they know you exist. 2. Run Branded PPC Campaigns to Protect Your Space Competitors may bid on your name, especially if you’re gaining traction. Use branded ads to stay top of mind and defend your brand space. Bonus? Branded ads are cheaper and convert better. 3. Use Google Search Console to Monitor What People Actually Search You may be surprised how people are finding you. Are they using variations of your brand name? Misspellings? Track these, then add them as exact match or phrase match keywords in your campaigns. 4. Create a Balanced Keyword Strategy Think of your keywords in three layers: Brand keywords: To convert people already familiar with you. Nonbrand keywords: To attract new visitors. Hybrid keywords: Like “Dgazelle ecommerce SEO tips” these work well for content marketing and authority-building. How Dgazelle Can Help You Strike the Balance At Dgazelle Digital Services, we understand that successful digital marketing is more than picking a few keywords and hoping for clicks. We help service-based brands, coaches, consultants, e-commerce stores, and agencies: Whether you’re building from scratch or scaling your efforts, our strategy-first approach ensures your marketing dollars work harder. Final Thoughts: Play the Long Game In 2025 and beyond, the SEO game isn’t about gaming algorithms. It’s about serving humans. Branded keywords will always be your strongest signals of trust and loyalty. But nonbrand keywords are how strangers become customers. Want to maximize both? Let Dgazelle help you build an SEO strategy that balances discovery and dominance, because what good is a great brand if no one new ever sees it? Let Dgazelle help you strike the perfect balance between brand and nonbrand keywords that actually convert. Talk to a strategist today.

Peace Jeremiah June 21, 2025

How to Repurpose Your Content With AI

Content creation is one of the most time-consuming tasks in digital marketing. You spend hours writing a blog, filming a video, or recording a podcast—but often, it’s published once and left to collect digital dust. What if you could turn one great piece of content into dozens of new ones without burning out your team?That’s where AI-powered content repurposing comes in. AI is changing how marketers approach content creation, especially when it comes to maximizing value from existing material. With the right tools and strategy, you can breathe new life into old content—saving time, increasing reach, and boosting ROI. Let’s break down how to do it efficiently and creatively. What Does It Mean to Repurpose Content? Repurposing content means taking one asset (a blog post, video, webinar, podcast, etc.) and adapting it into different formats or for different platforms. Instead of starting from scratch every time, you’re leveraging what you already have—and reaching your audience wherever they are. Think of it like cooking a large batch of stew: you can serve it today, freeze it for later, or transform it into something entirely new like a pie filling or pasta sauce. Smart, right? How AI Makes Content Repurposing Easier (and Smarter) AI tools can analyze, summarize, rewrite, and reformat your content in seconds. What once took hours now takes minutes—without sacrificing creativity or consistency. Here’s how AI can help you repurpose content: Summarize long-form content: Turn a blog post into social media captions or a YouTube description. Create visual content: Use AI to turn articles into infographics, slideshows, or carousels. Generate email copy: Pull highlights from webinars or blogs to create newsletters or drip campaigns. Adapt tone and style: Want the same article in a more casual or more formal tone? AI can help rewrite it for different audiences. Transcribe and repurpose audio/video: AI can convert video or podcast transcripts into articles, quotes, or social content. Realistic Examples of Repurposing With AI Let’s say you recorded a 20-minute video on “How to Build a Sales Funnel.” Using AI, you can quickly: That’s 6+ content pieces from a single video—and all in less than half the time it would take to do manually. Tools You Can Use Here are a few powerful AI tools you can use to repurpose content: Why It’s a Game-Changer for Marketers Repurposing with AI isn’t just about saving time—it’s about doing more with less. Whether you’re a solo content creator or a marketing team juggling multiple channels, AI helps you: In a world where content is king, repurposing is the queen that multiplies your reach—and AI is the strategist that brings it all together. Final Thoughts: Work Smarter, Not Harder You don’t need to constantly chase the next piece of viral content. You already have valuable material—you just need to learn how to stretch it further. With the help of AI, you can transform a single blog into a month’s worth of content that’s polished, platform-ready, and personalized.

Pamilerin Olawole June 18, 2025

Uncategorized

What is Ad Personalization and How to Use?

Ad personalization is the key to delivering useful, timely ads that connects with your audience. But then what exactly is it, and how can you use it effectively?

Sandra Eze June 17, 2025