How to Increase Profits with Customers in 2022?

Lady reading a book ; Profit first' to help her increase profits with customers

How to increase profits with customers is a topic that comes up time and time again on my blog. I have been asked, “Why should it matter if we increase our profits?” The answer is simple: Because businesses — no matter the sector — are always looking for ways to increase their revenues and reduce expenses.

Man looking a t a chart to increase profits with customers
Photo by Frank Busch

Digital marketing and online advertising tools have made it easier than ever before to find new customers and drive them towards a purchase through a cost-effective ad campaign.

How you increase your profits with your audience in 2022 is a great issue and one that I decided to explore in this blog article.

Can you increase profits with customers more than it is now?

Absolutely yes! You can increase your profits with customers more than it is now.

The reason why I say this is that the internet has changed the way people shop and buy products. The internet has given an opportunity to anyone who wants to become a retailer.

With the help of technology, it has become easy for companies like Amazon to sell their products online. Therefore, people are now able to buy things online without even leaving their homes.

Photo by Natasha Hall

However, will you be committed to doing the work it takes to increase your profits with customers? Let’s find out!

How to increase profits for small business in 2022?

Increasing your profits with customers is something every business owner should consider doing. In fact, if you cannot increase your profits with customers, it shows you are in the wrong business. Down below, I outline 7 ways you can utilize to increase your profits with customers.

1. Improve your customer service.

This is the most important thing you can do to increase your profits. Customer service is the foundation of any business, and it sets the tone for how a customer will perceive your company. A good customer service policy is one that will help you get repeat customers, which can in turn increase sales and profits.

A good customer service policy should also be clear and concise, so that every staff member knows what their role is and how they are expected to perform it. It should also be easy to understand by both employees and customers because it needs to be effective at keeping everyone in line.

Photo by Austin Distel

Here are some ideas for improving your customer service:

Be prepared – Have everything ready before they arrive. This includes having a list of questions and answers, as well as prices and other information, in an easy-to-use format.

Listen – Don’t talk while they’re talking; let them finish what they’re saying before responding. This will make them feel that you’re listening and paying attention, which will increase their trust in you and make them more likely to buy from you again.

Be helpful – When customers need help or advice, be there for them with answers or suggestions. You may think that this isn’t worth it because it’s too much work, but if your customers are happy with their experience, then it could end up costing you less in sales than any extra effort spent on customer service issues would have cost if left unresolved by yourself.

2. Create a customer-centric culture.

Customer-centricity is the art of treating your customers as “friends” and making sure they feel appreciated and heard. It’s more than just “people are important” or “we want to be the best at what we do” — it means actually having a hand in the customer experience.

Create a customer-centric culture where every employee is accountable for developing relationships with customers, for providing excellent service, and for increasing profitability through superior customer service, product quality and reliability, and innovation.

Targeting customers by creating a customer-centric culture will help you better understand who your customers are. It will also help you identify which ones are likely to become long-term clients or partners. You can then use this information to create relevant content, offer promotions or discounts and ensure that you have the right products in stock at all times.

3. Pay attention to your customers.

The most important thing to do is to pay attention to your customers. If you can find out what they want and how they feel, you’ll be able to give it to them.

This doesn’t mean that you have to know everything about your customers, or even that you need to know everything about them. You just have to know enough about them so that you can figure out what their needs are and how you can satisfy those needs. This knowledge can also help you in Creating great content

You may not be able to meet every single one of those needs, but if you can find a few things that your customers want, then you’re on your way toward being an expert in customer service and getting more sales from your business.

Don’t make the mistake of thinking that your customers are the same as you.

A customer is someone who has paid for a product or service, but that doesn’t mean they’re not also a brand advocate. They will be loyal to you if you keep them happy with products and services that meet their needs.

When you treat your customers well, they will return the favor by sharing your business on social media and recommending it to others. Customers are loyal to brands they trust, which means they want to stay loyal to your business as well.

4. Focus on the customers that matter most.

The most important thing to remember is that your customers are not all the same. Your business will have a different customer base than your competitor, and that means you need to focus on what matters most.

If you want to increase your profits with customers, you should focus on the customers that matter most. You can do this by focusing on the services that your customers value most.

For example, if a customer wants a website but doesn’t have time to look for a web designer, you could provide them with a free website design service.

Photo by George Pagan III

In addition, some businesses specialize in providing customer service in order to differentiate themselves from competitors. Customer service is often expensive and time-consuming, but it allows companies to charge higher prices for their products or services because they don’t have to worry about low margins in other areas of their business.

5. Establish effective and consistent communication channels.

If you’re a small business owner, it’s likely that you haven’t yet figured out how to increase your profits. You may have some ideas, but they’re probably not working.

If you’re like most small business owners, money is tight and growth is slow. You don’t want to spend money on marketing and promotions because you need to keep your overhead low.

And if you are trying to grow your business, you’ll probably do anything in your power to avoid paying for advertising or promotions that would help get your name out there.

But what if I told you that improving customer service could be the key to increasing your profits?

It all starts with effective communication.

6. Automate wherever possible.

Can you increase profits with automation?

The answer is yes, if you are able to automate the process. Automation allows you to increase your profit by reducing costs and increasing efficiency.

The first thing you need to do is identify where your money is going. If you are selling directly to customers, then it will be easy to see where your sales are coming from. If you have multiple stores, or even wholesale accounts, then it will be harder to track your expenses and profits. However, if you can see where all of those transactions are coming from, then it becomes much easier to spot any areas where there is room for improvement.

Once you know where your money is going, then start looking at ways that you can improve the efficiency of each step of the process. If there are any steps that could be automated, then it would make perfect sense to do so as soon as possible!

7. Constantly evolve, but communicate the changes effectively to your customers.

If you want to make more profits in your business, the most important thing is to constantly evolve, but communicate the changes effectively to your customers.

If you have a product or service that is not meeting consumer needs and expectations, you need to know what those needs and expectations are. This can be done through surveys and focus groups, or by talking directly with consumers.

Photo by Nick Fewings

Once you know what consumers want, you can then create new products or services that meet those needs and expectations. But in order for this process to work, it’s important that you communicate with customers about changes, so they understand what’s going on behind the scenes.

Conclusion

To increase profits with your customers, you have to give them the next big thing!

Customers are always looking for the next best thing. Businesses that do not keep up with the latest trends may find themselves left behind in the race for customers. However, it is important to stay relevant by evolving your business model and services to make sure you are providing the best possible service to your customers at all times.

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Hey, I’m Sunday Samuel. At Dgazelle our core focus is to help individuals and business owners grow thier business predictably & profitably. My only question is, will it be yours?

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We are a full service Digital marketing, Tech & Ai Solutions Company that is registered in Nigeria and the United States. Our story originates from our experience in advertising, marketing, technology and design. Our work is inspired by art, passion, and one simple principle – To consistently deliver excellence to every individual or business we serve

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How to Structure and Automate Your Business to Scale Fast and Avoid Entrepreneur Burnout

Running a business in Nigeria is not for the fainthearted. From inconsistent power supply to handling stubborn staff and clients, to managing cash flow issues, the pressure on entrepreneurs is real. Many business owners start out with energy and passion, only to find themselves overwhelmed by endless tasks. The result is burnout, and a business that feels like a heavy burden instead of a wealth-building machine.

But here’s the truth: if your business is not structured and automated, you can’t scale sustainably. At best, you’ll hit a ceiling. At worst, you’ll collapse under the stress. The good news is that with the right structure and smart automation, you can build a business that grows beyond you, while you enjoy peace of mind.

In this article, I’ll break down step by step how to structure and automate your business so you can scale fast and reduce burnout. This is not theory. These are practical strategies Nigerian entrepreneurs can apply immediately.

Step 1: Build a Solid Business Structure First

Before you even think of automation, your business must have a proper foundation. Many entrepreneurs in Nigeria operate like hustlers — no defined processes, no documentation, no clear job roles. That’s why they can’t leave their shop for one day without things falling apart.

To structure your business:

1. Define Clear Roles and Responsibilities
Stop being the “chief everything officer.” List out all the key activities in your business — sales, marketing, operations, finance, customer service. Assign them to specific people or create job descriptions, even if you are still the one handling most of them for now. This makes it easy to delegate later.

2. Document Your Processes
Every successful scalable business runs on systems. Write down how you onboard customers, how you deliver products or services, how you handle complaints, how you pay vendors. Think of it like creating a playbook. This makes it easier to train staff and maintain consistency.

3. Separate Personal and Business Finances
A lot of entrepreneurs mix personal spending with business money. That’s the fastest way to kill growth. Open a dedicated business account. Pay yourself a salary. Track your expenses. When your finances are structured, scaling becomes possible.

Step 2: Identify Repetitive Tasks That Drain You

If you constantly feel drained, it’s because you’re spending energy on tasks that could be automated or delegated. Sit down with a pen and write out everything you do daily and weekly in your business. You’ll notice many repetitive tasks like:

Sending payment reminders

Following up with leads

Updating records

Responding to the same customer questions

Scheduling meetings

Inventory updates

These tasks are important but they don’t require your personal attention every time. Once you identify them, you’re ready for automation.

Step 3: Leverage Automation Tools to Save Time

Automation is not about replacing people with robots. It’s about using tools to handle repetitive processes so you can focus on high-value activities like strategy and growth. Here are areas every Nigerian business owner can automate today:

1. Marketing Automation
Instead of manually posting on social media, use tools like Buffer or Hootsuite to schedule posts ahead of time. For email marketing, platforms like Mailchimp or ConvertKit allow you to set up automated follow-up sequences. Imagine a system where once someone downloads your free guide or fills a form, they automatically receive nurturing emails without you lifting a finger.

2. Customer Relationship Management (CRM)
A good CRM helps you track leads, follow up automatically, and manage customers in one place. HubSpot and Zoho are popular options. Instead of carrying customer details in your head or WhatsApp chats, you’ll have a proper system.

3. Accounting and Payments
Use tools like QuickBooks or Wave for bookkeeping. In Nigeria, you can also set up automated payment systems using Paystack or Flutterwave so customers can pay online without stress. That reduces the headache of chasing payments manually.

4. Task Management
To avoid confusion with your team, use platforms like Trello, Asana, or ClickUp to assign and track tasks. This ensures everyone knows what to do without you micromanaging daily.

Step 4: Hire Smart and Delegate Properly

Automation is powerful, but people are still essential. If you want to scale, you must build a team. Many entrepreneurs delay hiring because they think it’s expensive, but the real expense is trying to do everything yourself.

Here’s the formula:

Start with virtual assistants for basic admin tasks.

Hire part-time or contract staff for specialized roles like social media or accounting.

Train employees using your documented processes so they can run the business even when you’re away.

Delegating doesn’t mean losing control. It means freeing up your time for high-level decisions like partnerships, expansion, and strategy.

Step 5: Use Data to Make Better Decisions

One reason entrepreneurs burn out is because they make decisions based on guesswork. If you don’t track your numbers, you’re running blind.

Some key metrics you should monitor:

Monthly revenue and expenses

Customer acquisition cost

Conversion rates from leads to customers

Average order value

Repeat purchase rate

When you automate data collection using your accounting software, CRM, or analytics tools, you can see trends clearly. This helps you know where to cut costs, where to invest more, and when to scale.

Step 6: Build a Scalable Mindset

Even with the right tools and team, scaling won’t happen unless you shift your mindset. Many Nigerian entrepreneurs are stuck in survival mode — always thinking short term, chasing quick profit, or afraid to let go of control. To truly scale:

Stop working in your business and start working on your business.

Focus on building systems, not just hustling for sales.

Invest in leadership skills so you can inspire and guide your team.

Take breaks. Rest is part of productivity. A burnt-out entrepreneur cannot build a thriving company.

Practical Example: A Boutique Owner in Lagos

Let’s make it real. Imagine a boutique owner in Lagos handling everything — buying stock, marketing on Instagram, taking orders on WhatsApp, delivering clothes, and managing cash. No wonder she’s stressed.

Here’s how she can scale with structure and automation:

Document her supply process and create a calendar for stock replenishment.

Use Paystack for payments instead of manual transfers.

Set up Instagram automation tools to schedule posts weekly.

Hire a delivery partner instead of doing it herself.

Use a CRM to track customer sizes, preferences, and purchase history.

Employ a shop assistant to handle walk-in customers.

With these changes, she reduces burnout, increases sales, and positions her business to expand into multiple branches or even an online store.

Final Thoughts

Scaling your business in Nigeria is not just about working harder. It’s about working smarter by putting the right structure in place and automating repetitive tasks. When you do this, you free up energy, reduce stress, and create room for exponential growth.

Remember this: structure is the foundation, automation is the fuel, and mindset is the driver. Get these three right and your business can grow beyond limits.

If you want professional help in structuring and automating your business for faster growth, Dgazelle Agency specializes in building high-converting systems that help entrepreneurs scale without burning out. Contact us today and let’s help you build a business that works for you, not the other way around.

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