When Is the Best Time to Post on Instagram in 2024?

Best Time to Post on Instagram

A lot of people want to know the best time to post on Instagram. Instagram’s visual structure makes it an appealing marketing tool for businesses looking to get their products or service in front of a wide audience as possible, and knowing the optimal times to post on Instagram is extremely beneficial to your social media strategy.

Remember, Instagram usually serve as an exploration medium for trends, businesses, products, or services, it’s critical to get high-quality photographs and information in front of potential customers at the correct moment.

And at Dgazelle we can help you learn how to determine your ideal Instagram posting times, book a session now

When is it ideal to post on Instagram

The optimal time to post on Instagram are

Mondays from 11 a.m. to 2 p.m.
Tuesdays, 10 a.m.–4 p.m.
Wednesdays, 9 a.m.–4 p.m.
Thursdays, 9 a.m.–1 p.m. and 2 p.m.
Fridays, 11 a.m.

Best days to post on Instagram: Tuesday, Wednesday, and Thursday.
Worst days for posting on Instagram: Sundays

Whereas Facebook was the most widely used platform by marketers worldwide, Instagram came in second with 80%. Interestingly, Instagram is tied with Facebook as the social media channel with the highest ROI for advertisers, at 29%. This is because social media is evolving alongside ecommerce to provide users with frictionless experiences. Even as the rivalry for short-form video between Instagram and TikTok continues to heat up, Reels still generate more likes and saves than static Instagram posts.

Instagram has come a long way since its photo-only beginnings. The app, which has 2 billion monthly active users, provides a platform for sharing pictures, videos, Reels, and live streaming, to mention a few sorts of creative content. It also allows for collaboration and partnership with other businesses, as well as revenue generation through its ecommerce features.

Instagram’s algorithm is unpredictable. To be successful on the platform, you must consistently post high-quality content that engages and entertains your target audience. That’s a lot to expect from each piece of content produced. However, using that as a guiding post can benefit your Instagram marketing plan.

When is the ideal time to post Reels on Instagram?

Are the optimum times to publish on Instagram different for static posts and reels? Perhaps there is a conclusive solution to that question; however, our data set includes posts, Stories, and Reels. The information in this article should help you figure out the optimum times to share any content on Instagram to get favorable engagement, whether it’s a static post, a Story with polls, or a creative Reel.

The optimum times to post Reels on Instagram will be comparable to our statistics above: weekdays between 10 a.m. and 2 p.m., with Tuesdays and Wednesdays having engagement hours that stretch to 4 p.m. From our experience handling clients social media accounts, Instagram optimal transmit time data is aggregated for Posts, Reels, and Stories, which include photographs and videos.

As a result, we propose that you attempt publishing Reels at various hours to determine the most engaging moments for you. Keep in mind that various things influence Reels’ effectiveness, such as using trending sounds, the Instagram algorithm, or creating a captivating video hook to attract your audience’s attention.

What are the ideal days and times to post on Instagram?

The best time to post on Instagram on Monday.

On Mondays, the greatest times to post on Instagram are 11 a.m. to 2 p.m. While there is decent interaction between 9 a.m. and 4 p.m., the ideal send and engagement times are the few hours around a typical lunch break.

The best time to post on Instagram on Tuesday.

Tuesdays have almost twice the average engagement times as Mondays. The optimal time to post on Instagram on Tuesdays is between 10 a.m. and 4 p.m.

The best time to post on Instagram on Wednesday.

Wednesdays have the largest engagement periods of any day of the week, and even somewhat high engagement times last longer than Tuesdays or Thursdays. Thursday’s greatest hours to post on Instagram are from 9 a.m. to 4 p.m.

The best time to post on Instagram on Thursday.

Similar to Wednesdays, the greatest times to post on Instagram on Thursdays are 9 a.m. to 1 p.m., followed by 2 p.m. The engagement rate declines marginally at 1 p.m.

Best time to post on Instagram on Friday.

Peak engagement hours decrease by the weekend, although moderate involvement remains throughout the workday. However, the greatest time to post on Instagram on Fridays is at 11 a.m., but you may get almost as much engagement in the hours before and after that peak time.

The best time to post on Instagram on Saturday.

Generally, we’ve seen that Saturdays and Sundays have lower participation than the rest of the week across most social networks. Even on Instagram, there is a big decline during weekends compared to weekdays. With that in mind, the app’s engagement will remain light to average. When is the best time to post on Instagram Saturdays is 9 a.m. to noon, in relation to the rest of the day.

The best time to post on Instagram on Sunday.

Similar to Saturdays, from experience, we’ve seen that Sundays have lower engagement throughout the day on most, if not all, social platforms. On Sundays, the optimal time to post on Instagram is between 10 a.m. and noon.

How to Find Your Own Best Time to Post on Instagram

While you may be eager to jump in and post at these suggested peak engagement times as part of your strategy, consider combining this data with your own Instagram analytics. You may realize that your target audience is engaged at various times.

If you already have a creator or business account, use Instagram Insights to determine the ideal times to post. Follow these steps:

To access your profile, tap ≡ in the top right corner.
Tap Insights.
More information can be found by tapping the analytics under the Overview section or specific content you’ve published. From here, select Total Followers and scroll to view their most active moments.

A social media management platform can help you drill down into your data and create targeted results for your brand accounts across all networks, both holistically and individually. Comparing your performance to those of your competitors might help you gain competitive insights and identify new engagement opportunities.

With capabilities like post tagging and cross-network reporting, you can isolate key elements such as post author or content kind, as well as drill down into how your posting time affected your social success.

Or better outsource the delicate job of posting and managing your Instagram account to social media managers or agencies like Dgazelle Digital to do the heavy lifting for you while you focus on other things

Conclusion

Here you have it, the best times to post on Instagram are generally weekdays mornings and afternoons, particularly Tuesdays and Wednesdays. Leveraging these optimal times can significantly enhance engagement and ROI for your brand.

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Maximize your Instagram impact without the hassle. Let Dgazelle Digital Agency handle your posting and management for peak engagement and growth. Contact us today to elevate your social media strategy!

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