Beginner’s Guide: 6 Easy Tips to Create Unique and Irresistible Topics for Blogs in 2022

team sitting on a table to generate topics for blogs

Are you having a hard time coming up with unique topics for blogs? I can relate….Every Blogger knows that great topics open doors for great content and quality lead conversions. The struggle, however, is that more and more topics get saturated every day- and it’s becoming much more difficult to find fresh ideas that other bloggers haven’t covered.

Before Creating great content Here are 6 tips that will help you create unique, eye-catching, and irresistible topics when writing articles for your blog.

What should I blog about in 2022?

You can’t go wrong choosing one of these as a subject for your blog in 2022. But the simple rule is Just Find something that interests you.

Today’s world is evolving at such a rapid pace that it is difficult to predict what will be significant in 2022. More than ever before, the world is interdependent and connected. Since 2001, the number of nations with a population of over 1 million has more than tripled, and new markets and technologies are expanding globally.

book, biro and laptop on a table. Getting ready to write topics for blogs
Photo by Andrew Neel

We have always been motivated by curiosity and a desire to comprehend the world around us, though, and that is something that never changes. Consequently, it’s best if your writing and blogging are unique if you want to stand out in 2022.

What makes up Unique and irresistible Topics for Blogs?

A blog post is the best way to share your knowledge and experience on any issue with anyone who wants to find out about it. It can be about any topic that you are interested in and knowledgeable about. Blogging gives you an opportunity to express your opinion on various topics, which can be helpful for people who want to know more about them. 

As a writer, it can be challenging to come up with ideas for your blog posts all on your own. You may find yourself asking “what makes a topic for a blog post unique?” or “how do I write about something different?” The good news is that there are ways you can get fresh ideas for your writing no matter how stuck you may feel at times. 

A Unique Topic for a blog post is clear, concise and relatable. “People aren’t interested in you,” Dale Carnegie said. They’re only interested in themselves.” When readers can relate to a topic, they understand why it is important and are interested in learning more about it. 

Therefore, rather than simply listing facts, make sure your audience understand why a topic is important and how it affects them. There is no such thing as a boring topic that cannot be made relatable. Consider the “why,” and then proceed.

6 Tips to Create Unique and Irresistible Topics for your Blog… 

Here are six tips to help you come up with unique and irresistible

1. Let your Topic Provide a solution to a problem your readers are struggling with:

The first thing you should know about blogging is that it’s all about solving problems.

If people can’t figure out how to do something, or if they’re struggling with something they want or need, they’ll look online—and if they find an answer at your blog, they’re going to come back again and again. Remember that when deciding what type of content works best for your audience!

Give your readers a solution to a problem they’re having.

This is the best way to start or grow a blog because it puts you ahead of other bloggers in your niche right away. If you can solve their problems, they are more likely to return to your website.

Let’s take this blog post on ‘Tips to Create Unique and Irresistible Topics for your Blog,’ as an example. This is a blog post about how to curate great unique topics for a blog in order to generate more readers, traffic and leads for businesses. It’s not immediately clear why this would be relevant for anyone who wasn’t actively looking for information on how to write engaging blog posts. So what do we do? 

We brainstorm ideas for how people might be able to use this information: maybe they want more traffic so they can sell more products or services, or maybe they’re trying to get more clients but can’t seem to attract them, and then assemble the topic in a way in which they will want to check out for the solution in the blog post.

2. Figure out what everyone else is writing about and Curate your Topic to beat them at it:

The easiest way to find content ideas is by looking at what everyone else is writing about.

If you’re in a niche that has been heavily covered, look for something that hasn’t been covered yet and cover it in a different way than others have done before. For example, if your blog is about social media marketing and every other blog in your niche covers Facebook ads or Instagram marketing, try focusing on Twitter ads instead! You’ll find it much easier to stand out from the crowd if there isn’t much competition within your niche because people aren’t covering those topics yet (or they’re covering them poorly).

One thing to note is – Although, We’re all trying to be unique, the truth is, the majority of us are not. We’re mostly writing about things that are already written about by other people. That’s why it’s important not only to focus on being unique, but also to make sure you’re better than the other people who are doing what you intend to  do. While I encourage writing about things your competitors are not writing about or that aren’t completely main-stream yet, figure out loopholes in their posts and go the extra mile. 

3. Browse the web for ideas and inspiration from other blogs in your niche, but don’t copy their content directly.

In 1996, Steve Jobs famously said: “Picasso had a saying — ‘good artists copy; great artists steal’ — and we have always been shameless about stealing great ideas.”

You shouldn’t be afraid of using other people’s ideas-

Browse the web for ideas and inspiration from other blogs in your niche, but, of course, don’t copy their content directly. Instead, try to write about a similar topic from a different perspective or from another point of view.

Photo by Patrick Tomasso

Use Google Trends to find out what people are searching for online and create content that’s related to those searches.

For example, if people are searching for “how to build great relationships”, then you could write an article about how to build great relationships utilizing the low hanging fruit strategy.

Look at what’s trending on social media sites like Facebook and Twitter, and create topics that connect to those trends.

Use a tool like BuzzSumo or SEMrush to generate topic ideas based on what’s trending on social media right now. BuzzSumo or SEMrush makes it easy to identify which articles are getting the most shares on social media and then dig deeper into why they’re popular so that you can apply these lessons to your own blog posts.

4. What Contrarian Arguments Can You Make with your Topic?

If you’re not familiar with contrarian arguments, they’re a great way to develop unique and irresistible topics, because they can provoke emotional response in people. If you make a statement that goes against the grain of conventional wisdom, it’ll get people talking.

Contrarian topics take angles that no one has ever thought of before. And the best way to do that is to look at it from a different perspective — a contrarian perspective. What can you say about your topic that other people won’t say or don’t believe? What arguments can you make about it that others won’t make?

If everyone else is talking about how great something is, then why not talk about how bad it is? If everyone else is saying something sucks, then why not say it rocks? If everyone else is saying something is impossible, then why not say it’s easy as pie?

5. Write about something you love or care about

Blogging can become boring if you are writing about things that do not interest you. A good rule of thumb is to write about something you love or care about. That way, writing becomes enjoyable rather than a chore! Write about something you love or care about – A great way to start off is by writing about something that interests you or something that makes you passionate. You can also write about things that frustrate or anger you because this will allow you to express yourself. Whatever it is that makes your heart beat faster, write about it!

The truth is your passion will shine through in your writing, which is important because it builds trust with your readers. If you’re passionate about something, there’s no doubt that other people will be interested in learning more about it too!

Note that when you want to write about things that interest you- check out what other bloggers are saying about it and see if there’s any overlap. This will give you an idea of whether or not there’s room in the market for another blog on that subject matter as well as how much competition there might be from other bloggers.

6. Make sure that your topic has enough depth

If you want people to read your post and share it with others, make sure that it’s not too shallow or general. If you’re going to write about a specific topic like “Social Media Tools” then spend some time researching all of the different tools available. Make sure that you include detailed information in each post so that readers will know exactly how they can use these tools in their own work or personal lives.

Add some humor or personal stories/experiences. A lot of people love reading blogs because they offer an opportunity to laugh at someone else’s mistake or enjoy reading about someone’s experiences with a particular topic or situation. 

Should I use tools to come up with blog ideas?

Yes, you should use tools to generate blog topic ideas. For bloggers to gain their readers’ trust and establish authority, they must produce original, authoritative content. They must invest time in coming up with good ideas on their own in order to accomplish this.

To help you generate blog ideas, there are a variety of tools at your disposal. It’s critical to make the best decision possible. The following are some tools that may help you in coming up with blog ideas:

1. Google Keyword Planner:

One of the first things you need to do before you start writing a blog, is keyword research.

Google Keyword Planner is a free keyword tool that helps you find the most profitable keywords for your blog.

Keyword research is an essential part of any content marketing strategy. It helps you understand what people are searching for, which can help you come up with ideas for blog posts and topics.

Using Keyword Planner, you can see what people are already searching for and determine if it’s a good match for your brand. You can then use the keywords in your blog posts to target specific audiences or topics.

Photo by Marvin Meyer

2. Google Trends tool:

Google Trends is a free tool that allows you to see how often a keyword was searched over time. You can see the volume of search traffic for any term in real time and compare it with previous months or years.

Google Trends provides an overview of the terms that are most popular on Google, but it doesn’t give you any information about their relative importance. That’s why it’s usually more useful to analyze trends over time.

Photo by Myriam Jessier

3. BuzzSumo

BuzzSumo is a tool that helps you find the best content in your niche. It works by looking at the most popular content on your topic, and it will show you exactly how much time visitors are spending on each piece of content. Here’s how you use it:

Once you have found some good ideas, it’s time to start brainstorming.

The first step is to decide which blog topic you want to write about. This can be anything from startups to social media tips and tricks.

Once you’ve decided on a topic, start brainstorming ideas for posts. This is where BuzzSumo comes in handy as it shows you what people are talking about and how much attention they’re getting for their ideas.

You can also use BuzzSumo’s “Compare Topics” feature to see which topics get the most traffic and engagement around the web (and then try writing about those topics).

copy.ai

With the aid of the AI-driven copywriting tool Copy.ai, you can create more effective content faster. A high-quality blog post or any other kind of article can be produced automatically using it, including:

  • Blog entries
  • Product headings

A case study

You can choose from a variety of article types that the tool generates after using AI to analyze your content and spot patterns. You can use Copy.ai’s prewritten articles as a jumping off point for your own writing process, or you can choose to write your own articles by manually entering the text.

Conclusion

In a wrap,

We now know that while it’s easy to come up with blog topic ideas, it can be hard to come up with unique and irresistible topics.

Therefore, Brainstorm with a friend and Google. Use free tools like Google Keywords and Ubersuggest. Ask yourself what interests you most right now? What frustrates or inspires you? What do people keep asking you about? What’s been on your mind lately? What do you want to learn more about? What has the biggest impact on your life right now?

Look at other sites in your niche and see what they’re writing about (you can use BuzzSumo or Ahrefs). You can also use BuzzSumo’s Content Analyzer tool to see what content is popular within a specific topic or industry, which can help inspire ideas for new posts that might be of interest to your audience as well!

Subscribe To Our Newsletter

Get updates and learn from the best

Share This Post

Do you want more Sales & Qualified Leads?

Hey, I’m Sunday Samuel. At Dgazelle our core focus is to help individuals and business owners grow thier business predictably & profitably. My only question is, will it be yours?

About Dgazelle

We are a full service Digital marketing, Tech & Ai Solutions Company that is registered in Nigeria and the United States. Our story originates from our experience in advertising, marketing, technology and design. Our work is inspired by art, passion, and one simple principle – To consistently deliver excellence to every individual or business we serve

More To Explore

..

Uncategorized

Hidden User Behavior: How Heatmapping Reveals What Your Visitors Aren’t Telling You

Ever wondered why some visitors leave your website without taking action? Heatmaps help you track audience behavior, showing where users click, how far they scroll, and what grabs their attention. This data helps you optimize your site’s layout, reduce friction, and make CTAs more effective. A website heatmap visually represents user interactions using color-coded data. Warm colors (red, orange, yellow) highlight areas that get the most engagement, while cool colors (blue, green) show less popular spots. Heatmaps track: Marketers and business owners use heatmaps to enhance user experience (UX), fix engagement gaps, and boost conversions. For example, a well-placed CTA informed by heatmap insights can significantly improve your sales and lead generation. Types of Website Heatmaps Not all website visitors behave the way you expect. Some never scroll past the first section, while others click on elements that aren’t even clickable. Heatmaps uncover these hidden user behaviors, helping you optimize your website for better engagement and conversions. Below are the most valuable types of heatmaps and how they can improve your site’s performance: 1. Movement Maps (Hover Maps): Movement maps track where users move their mouse when navigating your website. This data often correlates with where they are looking, revealing areas of interest. If users’ cursors hover over certain sections for extended periods, they may be paying attention to those areas. 2. Click Maps: Click maps show where visitors click on a webpage, using warm colors to indicate popular areas and cool colors for areas with little to no interaction. If users are clicking on non-clickable elements, it signals confusion and potential UI/UX issues. 3. Scroll Maps: Scroll maps track how far users scroll down a page, helping you understand whether visitors see your most important content. Warmer colors indicate sections with higher visibility, while cooler areas show where visitors drop off. 4. Eye-Tracking Maps: Unlike movement maps, which track mouse movements, eye-tracking heatmaps measure where users’ eyes focus on a page. They provide insight into what catches users’ attention the most. 5. Engagement Zone Maps: Engagement zone maps combine multiple data points, including clicks, scrolls, and movement, into a single visual representation. They highlight areas of high engagement, helping you refine page layout and content strategy. 6. Rage Click Maps: Rage click maps highlight areas where users repeatedly click in frustration. This often signals broken links, slow-loading pages, or confusing design elements. 7. Mobile vs. Desktop Heatmaps: With Nigeria’s growing mobile-first audience, device-specific heatmaps are essential. They show how user behavior differs between desktop and mobile, helping you optimize accordingly. Need expert help optimizing your website for better conversions? Dgazelle can transform your site into a high-performing sales engine. Let’s talk! How Can You Use Heatmaps for Digital Marketing? Heatmaps provide deeper insights into user behavior than standard analytics tools. Instead of just knowing that a page has a high bounce rate, heatmaps explain why—showing whether users aren’t scrolling far enough, missing key CTAs, or getting distracted by unimportant elements. This qualitative data helps businesses refine their website strategy, improve conversions, and deliver better user experiences. Here’s how you can use heatmaps to elevate your digital marketing efforts: 1. Run Cross-Device Analysis Visitors interact differently depending on whether they’re using a smartphone, tablet, or desktop. Mobile users tend to scroll further, while desktop users focus more on above-the-fold content. If your website isn’t optimized for these behaviors, you could be losing potential customers. How to Use This Insight: Optimize CTA Placement – If mobile users scroll more, position key CTAs further down the page. If desktop users engage less with scrolling, place them higher.Ensure Mobile-Friendly Layouts – If mobile users struggle to engage, optimize spacing, font sizes, and button placements.Adjust Image & Content Positioning – Keep critical information in high-visibility areas based on engagement patterns. 2. Improve CTA Conversion Rates Every business wants more clicks on their Call-to-Action (CTA) buttons, but not all CTAs get attention. Heatmaps show where users are actually clicking, helping you refine button placement, size, and design for higher engagement. How to Use This Insight: Identify Click Patterns – If users are clicking elsewhere instead of your CTA, reposition it in a high-engagement area.Eliminate Distractions – Remove elements that compete for attention, such as unnecessary links or images.Test CTA Design & Wording – Experiment with different colors, sizes, and text to find the best-performing version. Example: A click map reveals that users expect a text headline to be clickable instead of the CTA button below it. Making the headline clickable improves engagement. 3. Review Page-Specific Performance Not all pages need heatmaps—focus on high-impact pages that directly affect your business goals. Where to Use Heatmaps Effectively: How to Use This Insight: Track Engagement on Key Sections – Identify where users drop off and tweak content placement.Find the Best CTA Spot – If users scroll past the CTA without clicking, reposition it for better visibility.Refine Content Layout – Move the most important details higher on the page for quicker access. Example: A heatmap on a high-traffic blog post shows that users stop reading halfway. Adding an engaging subheading or CTA in that section encourages them to keep scrolling. 4. Optimize Page Layout to Reduce Bounce Rate A well-structured page keeps visitors engaged. If heatmaps reveal that users aren’t scrolling far enough or aren’t clicking important elements, it’s time for a redesign. How to Use This Insight: Move Essential Elements Higher – Ensure CTAs, product highlights, or lead forms appear in high-traffic areas.Remove Unnecessary Distractions – If users repeatedly click on non-clickable images, replace them with actionable elements.Adjust Content Order – If visitors don’t reach key sections, reposition them to appear earlier in the layout. Example: A scroll map shows that only 20% of visitors reach the pricing section. Moving it closer to the top increases conversions. Unlock the secrets of user behavior—use heatmaps to refine your website and drive more conversions! Heatmap Tool Options: Finding the Right Fit To track and analyze visitor behavior effectively, you’ll need a heatmap or behavioral analytics tool. These tools help

Uncategorized

AI Sets Your Bids, You Count the Sales: Smart Bidding for Nigerian SMEs

Google Ads Smart Bidding transforms the time-consuming and unpredictable nature of manual bidding by leveraging AI technology to automate real-time bid adjustments, eliminating the guesswork of traditional campaign management while analyzing extensive data points including user behavior, device type, time of day, and past interactions to optimize ad spend and maximize conversions—a significant improvement for advertisers who have struggled with the inefficiencies of manually tweaking bids and monitoring performance to stretch their marketing budgets. For instance, let’s say you own an e-commerce store selling sneakers. With manual bidding, you might set a fixed bid of ₦800 for the keyword “running shoes in Lagos.” But Smart Bidding might automatically raise your bid to ₦1,200 at 7 PM when data suggests more buyers are actively searching, increasing your chances of making a sale. Whether you run a small business or a fast-growing startup, leveraging AI-driven bidding can help you scale your ads more efficiently—and that’s where Dgazelle comes in. We not only help businesses optimize their digital ads but also ensure their websites are designed to convert traffic into paying customers. Because what’s the point of driving clicks if your website isn’t built to convert? How Smart Bidding Works Google Smart Bidding takes the guesswork out of bid management by using AI to analyze vast amounts of data and optimize bids in real-time. Instead of manually adjusting your bids, the system evaluates multiple factors to determine the most effective bid for every auction. This ensures you’re always bidding strategically, maximizing your ad spend without constant monitoring. Here’s how Smart Bidding fine-tunes your bids: By leveraging these real-time signals, Google Ads ensures your campaigns remain adaptive and data-driven, optimizing every naira you invest. Competitive Advantage of Smart Bidding? Google Ads Smart Bidding is a game-changer for Nigerian business owners looking to improve their return on investment (ROI) and reduce manual ad management. Whether you’re running an e-commerce store, a service-based business, or a local brand, Smart Bidding helps maximize your advertising efforts with AI-powered precision. Here’s why it’s worth considering: 1. Optimized Bid Adjustments With Smart Bidding, bid optimization happens in real-time, ensuring that your ads reach the right audience at the right moment. The AI evaluates user behavior, search intent, device type, location, and even the time of day, making automatic adjustments to increase your chances of conversion. 2. Improved ROI Smart Bidding doesn’t just spend—it invests every naira where it matters most. Brands that use automated bidding have seen drastic improvements. For example, OLX experienced an 89% increase in conversions while cutting cost per conversion by 32%. That’s the kind of efficiency that translates into more leads and higher sales for your business. 3. Time Savings Manually tweaking bids can be exhausting. Smart Bidding automates the entire process, freeing you up to focus on strategy, content, and customer experience. If you’re running multiple campaigns, automation ensures your ads are performing at their best without constant monitoring. 4. Customizable to Your Business Goals Whether you’re aiming to maximize conversions, achieve a specific cost per acquisition (CPA), or optimize return on ad spend (ROAS), Smart Bidding aligns with your objectives. You set the goal, and Google’s machine learning takes care of the rest. 5. Proven Results Across Industries Businesses across different sectors are already benefiting from Smart Bidding. For example, Goibibo reported a 25% increase in hotel transactions and a 22% lower cost per conversion after making the switch. These results show that when implemented correctly, Smart Bidding is a powerful tool for driving growth. Smart Bidding is just one piece of the puzzle—your website needs to be optimized to convert the traffic you bring in. At Dgazelle, we help businesses build high-converting websites that turn ad clicks into real customers. Let’s optimize your online presence today—contact us to get started! How to Get Started with Smart Bidding Smart Bidding may seem advanced, but getting started is easier than you think. With the right setup, you can automate your Google Ads campaigns and let AI handle bid adjustments while you focus on growing your business. Follow these four steps to integrate Smart Bidding into your marketing strategy. Step 1: Set Up Your Google Ads Account Before enabling Smart Bidding, ensure your Google Ads account is properly configured. Here’s what you need to do: The more accurate and structured your data, the better your results will be. Step 2: Choose the Right Bidding Strategy Your bidding strategy should align with your business objectives. Here are the four main Smart Bidding strategies: To enable Smart Bidding, navigate to your campaign settings, click on “Bidding,” then choose “Change bid strategy” and select the one that fits your goals. Step 3: Run an A/B Test to Validate Your Strategy Before fully committing, it’s wise to test Smart Bidding against your current approach. Follow these steps: Testing allows you to fine-tune your strategy before fully switching over. Step 4: Monitor and Optimize Your Campaign Performance Once Smart Bidding is live, keep an eye on its performance. Use Google’s Bid Strategy Report to track key metrics like: To access your bid strategy performance, go to “Tools & Settings” > “Shared Library” > “Bid Strategies” in Google Ads. Smart Bidding typically improves over time as it gathers more data, so allow a few weeks before making major adjustments. Conclusion AI can analyze vast amounts of data and optimize bids in real-time, but it lacks the strategic insight needed to make informed business decisions. It doesn’t understand your brand voice, long-term objectives, or the unique nuances of your market. That’s where human oversight comes in. By combining AI’s efficiency with your strategic thinking, you can fine-tune PPC ad copy, refine targeting, and adjust campaigns based on real-world insights. Let Smart Bidding handle the numbers, but use your expertise to steer the strategy. The best results come from blending automation with human judgment. Let AI handle the bids while you focus on growing your business. Optimize your ad strategy with expert-backed automation. Get started with Dgazelle today!

Do You Want To Boost Your Business?

drop us a line and keep in touch